Convincing your target audience to take action quickly can be a challenge. Maybe they are still shopping around, or unsure if they need what you are offering. Direct response marketing (DRM) is a tactic used to help drive growth and encourage your audience to take initiative. What Is Direct Response Read more…
When running a marketing campaign, one of the best things you can do is monitor the results you are getting. After putting in time and resources, you expect to see your campaign achieve the goals you have set. Unfortunately, that is not always the case. If a campaign is struggling, Read more…
When trying to boost SEO, promote an ad, or complete any kind of marketing task, you probably use keywords to help reach a wider audience. Sometimes it seems like your keywords are not helping you as much as you’d like, or you are not reaching your desired audience. Keyword Read more…
When Pinterest first came to the web, it was all the rage. Although the platform is not as buzz-worthy as it once was, Pinterest has grown into a space where anyone can share tips, plan events, or find creative ways to solve a problem. From a business perspective, Pinterest allows Read more…
Running multiple social media accounts can be a difficult task. Each platform is optimized for different content, targeted towards a different audience, and is popular at different times of the day. Keeping up with everything can be overwhelming, but creating a social media calendar can help you alleviate some of Read more…