If you are running a business, one of your top goals is likely to grow your company and expand your audience. For newer companies, especially startups, scaling your business can make a huge impact on your success. While growth and scale are sometimes used interchangeably, they have some differences Read more…
When it comes to any aspect of running your business, knowing who your audience is, and what they want, is crucial for success. Keeping up with emerging trends, consumer behavior, and market conditions can make or break your business. Although the task of market research can be daunting, breaking down Read more…
Promoting products and running sales for your customers can be hit or miss. Sometimes, they will look at an item, and decide to return later to purchase, ultimately forgetting about it. Others, they will get excited and take advantage of the deal. One way that businesses can encourage customers to Read more…
When creating a content marketing plan for your business, one of your main goals is likely to create and distribute new content. You put in the effort to grab your audience’s attention, and analyze how they respond. One step that many marketers forget about (or maybe even don’t know about) Read more…
Using Instagram can be tricky. You post a carefully shot and edited photo or video, waiting for the likes and comments to come. With the ever-changing algorithm, sometimes your posts don’t even show up on your audience’s feed. While there is not much you can do about this (besides continuing Read more…