EU VAT

  If you sell digital goods or services, especially to European consumers, you are most likely well aware of Value Added Tax (VAT) and the new changes that were put into effect on January 1, 2015. These changes brought new responsibilities for online businesses in terms of understanding the liabilities Read more…

Beware of Checkout Conversion Killers

    Most online businesses are obsessed with traffic generating strategies (like SEO, content marketing, social media, etc,), but they completely ignore their site’s conversion rate. Website traffic may generate sales, but conversion rates ultimately determine a business’s overall profitability. Even fairly basic errors can be costly for an online business Read more…