Building a brand is essential to the success of your company. While customers want quality products or services, they also want you to sell them on experiences, feelings, and ideologies. Good branding not only encourages customers to purchase from you, but it keeps them coming back. What Is Branding? Branding Read more…
With over 2 billion active monthly users on Instagram, it can be challenging to create content that stands out. Getting the right lighting and angle isn’t easy, and can be a time-consuming process. While it might seem as though many users are expert photographers, there are many editing apps available Read more…
If you’ve ever recommended a restaurant, shared your favorite clothing brand, or introduced someone to a product that has positively impacted your life, you have participated in word-of-mouth marketing. Word-of-mouth marketing is a powerful tool that is often underutilized. While many customers will share their recommendations without any prompting, there Read more…
With over 2 billion active monthly users, Facebook is one of the most diverse and useful social media platforms you can use for your business. Although Facebook has been open since 2006, its frequent updates and versatility have kept users coming back. Chances are, you have had a personal Facebook Read more…
When creating a content plan for social media, it is easy to overlook LinkedIn. Since LinkedIn specializes in networking and professional development, rather than entertainment, many businesses overlook the potential audience they could gain. LinkedIn boasts over 930 million members across 200 countries and is a great resource for building Read more…