When it comes to any aspect of running your business, knowing who your audience is, and what they want, is crucial for success. Keeping up with emerging trends, consumer behavior, and market conditions can make or break your business. Although the task of market research can be daunting, breaking down Read more…
With TikTok’s continuing rise in popularity, it is hard to ignore the app. With 1 billion users, TikTok has grown to include quite a variety of audiences and topics. Although this makes it tempting to jump on the TikTok bandwagon, there are some questions you should ask yourself before creating Read more…
Word of mouth marketing can be one of the most powerful ways to promote your business. Getting customers to share their positive experiences, or teaming up with influencers can help you reach a wider audience and build trust. There is a special type of influencers that often get overlooked- Key Read more…
Convincing your target audience to take action quickly can be a challenge. Maybe they are still shopping around, or unsure if they need what you are offering. Direct response marketing (DRM) is a tactic used to help drive growth and encourage your audience to take initiative. What Is Direct Response Read more…
When running a marketing campaign, one of the best things you can do is monitor the results you are getting. After putting in time and resources, you expect to see your campaign achieve the goals you have set. Unfortunately, that is not always the case. If a campaign is struggling, Read more…