When creating a content plan for social media, it is easy to overlook LinkedIn. Since LinkedIn specializes in networking and professional development, rather than entertainment, many businesses overlook the potential audience they could gain. LinkedIn boasts over 930 million members across 200 countries and is a great resource for building Read more…
The experience that customers have while shopping on your website has a large impact on their decision to make a purchase from you or return in the future. Measuring your user experience (also called UX) can help you determine the quality that your customers are receiving and help you find Read more…
Whether your company is new or established, building your customer base and increasing brand recognition is something that everyone strives to do. There are plenty of ways to do accomplish this- through marketing campaigns, working with influencers, and word-of-mouth marketing. One method that has risen in popularity over the years Read more…
When it comes to social media platforms, Twitter is often overlooked in favor of other platforms. With over 217 million users, this isn’t a platform you want to overlook. If you are new to Twitter, or if you are looking to grow your Twitter account, here are some tips to Read more…
Online shopping presents customers with many options- sometimes so many that it can get overwhelming. It is not uncommon for shoppers to visit your store, get distracted, and forget why they were there in the first place without making a purchase. If shoppers have shown interest in your products without Read more…