Understanding The Buyer’s Journey

  One of the most important steps in running a successful business is understanding your customers and their journey to making a purchase from you. While “journey” might sound like a long and grand adventure to the end product, the reality is the process happens fairly quickly. Buyers do not Read more…

Pricing Psychology

  No matter what you’re selling, choosing a price for your product or service can be tricky. On one hand, you want the price to bring you revenue and reflect the quality of your product. On the other hand, you want customers to not only be able to afford the Read more…

A Guide To Chargebacks

  Credit card chargebacks are an annoying and costly part of running an eCommerce business. Chargebacks occur when a customer disputes a charge they see on their credit card statement in order to get their funds back. If their dispute is deemed valid, the eCommerce merchant is required to refund Read more…