The Basics Of Twitter

No matter if you love or hate Twitter, chances are you have used (or at least thought about using) the social media giant for personal or professional purposes. Twitter is a unique and wildly popular platform known for its simplicity and authenticity. While other popular social media platforms (Facebook, Instagram, Read more…

The Basics of A/B Testing

For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…

Pay-Per-Click Advertising

Odds are, you have used Google frequently. As the world’s most popular search engine, many people turn to Google for everything from suggestions, to answers, to reviews. Businesses spend time making sure their company ranks as high as it can on Google, and that any advertisements that are running are Read more…

Getting Started With Pinterest

When it comes to using social media sites to boost your brand and social presence, Pinterest is easy to overlook. Many people tend to think of Pinterest as a platform for stay at home moms who want new recipes and DIY craft ideas. However, there is much more substance, and Read more…