One of the key elements in successfully running a business is grasping your customers’ needs and understanding their “journey” to making a purchase with you. Although the term “journey” might sound like a long process towards a final product, the Read more…
At the heart of any successful business is the goal to attract new customers, and keep the ones they already have coming back. However, not every online shopper is looking for the same thing. Understanding the different types of customers Read more…
Reaching your audience is a challenge that any business faces. Reaching them organically can be an even bigger challenge. With so many platforms pushing ads and boosted posts, it can seem like your organic content is getting lost in the Read more…
AI seems to be everywhere you look, and it isn’t going to slow down anytime soon. Some people swear by it, while others are a little wary. While AI is not a replacement for human-made content, it can be Read more…
It is common to hear that you need to optimize your website in order for it to be successful. While this is true, it is also possible to go too far and over-optimize your website. Keyword stuffing, too many CTA’s, Read more…