How To Write Social Media Bios

Published by BMT Micro on


When creating or updating your social media profiles, it can be tempting to skip out on writing a bio in lieu of a link to your website, or simply not adding anything at all. Your bio is one of the first impressions your audience will have of you, and makes a difference between whether or not they will choose to follow you. Although increasing your followers isn’t the only thing that is important when growing your business, it does help you expose your brand and build relationships.

What Makes A Good Bio:

When users discover your account, your bio is one of the first things that they will look at. Having a bio helps inform potential customers on who you are and helps instill a sense of trust. Your bio will likely vary depending on the platform you are using, but good things to add are who you are, what you do, where you are located, your industry, your website, or a call to action. Altering your bio to match each social platform can help you grab the attention of the audience no matter where they are.

Facebook Bio:

If you have a Facebook page, that is often one of the first places customers will look for you. You bio can be found in the About section on the top of your page. Your About on your Facebook page allows you to fill out your website and contact information, industry, and a description box where you can add your tagline or a mission statement. You can also add in your history, what users can expect from following you, and what you hope to provide them with.

Instagram Bio:

Instagram bios are limited to 150 characters. This might sound intimidating, but with a little creativity 150 characters is all that you need! Since you cannot add working links to your Instagram captions, your bio is a great place to direct users to your website, or share any links you want them to follow. Add in a brief description of your company and your mission. Instagram allows emoji’s in your bio, which can be a great way to cut back on characters and grab your audience’s attention! Instagram bio’s are easy to edit, if you want to switch up your link or promote a seasonal product.

Twitter Bio:

Twitter allows a maximum of 160 characters in your bio. Since Twitter is known for being a laid back, conversational platform, this is your chance to really show off your brand personality! Add in what you do, a tagline, what you’re known for, or your company mission. Twitter is not as professional as other platforms, so you can be a little silly (if it fits with your brand personality) or keep it more straight-forward. Consider adding in your website or a hashtag you want to encourage your followers to use when engaging with you.

TikTok Bios:

TikTok is one of the most popular, and most informal, social media platforms. They only allows 80 characters, which means when creating your bio you need to focus on the basics. Consider writing a brief description of who you are or what you do. Typically one short sentence, or several words will get your point across. TikTok does allow links in your bio, so add in your website and let your videos show your audience more about you.

Putting a little bit of effort into creating your bios helps you grab your audience’s attention and introduces you to new users. Make sure you are clear and concise, as your audience does not want to go digging around your page to find out what you do. The easier you make things for them, the more likely they are to keep returning. What do you think makes a great bio? Are there any bio’s you have seen that stuck out to you?


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