If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…
One of the biggest benefits of running a successful eCommerce store is the ability to reach anyone, anywhere, any time. Starting sales within your own country is a smart and common move, but now it is easier than ever to expand internationally. Thinking about expanding your business to international Read more…
The last couple of weeks we have been going through the branding process together. From starting your research to the creative process, there is a lot that goes into branding your company. This week, we are going to talk about how to do the final step: creating your logo. Read more…
Last week we talked about what a brand voice is, and how to brand your company. There are many steps to help you ensure that you are creating the best representation of your company. Once you have some research done, it is time to get creative! The following steps Read more…