After putting time and energy into major holiday marketing campaigns, it can be discouraging and even boring to go back to creating regular marketing material. In order to keep up the momentum and keep customers engaged, consider utilizing minor holidays in your marketing efforts. While these smaller holidays are Read more…
If your eCommerce store is established and doing well, expanding your customer base is probably something that has been on your mind. While a local audience is a great place to start, you might be missing out on growth opportunities by restricting where you sell your products. Providing global Read more…
If your businesses has become established, you have probably gotten a good idea of what your audience likes, and how to provide them with quality products. If there is a certain product that sells out quickly, or if you want to create excitement around a new product, consider running Read more…
When selling products to customers, it can be hard to stand out against your competitors. With so many products on the market, why should they choose yours? Having a value proposition lets customers know why they should choose you, and how you can help provide them with what they Read more…
Everyone loves a deal, no matter how large or small. Customers often search for coupons or discounts on products that they want or need. While it might not be realistic for you to always be running a special or offering a discount, there is an aspect of psychology that Read more…