For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…
Odds are, you have used Google frequently. As the world’s most popular search engine, many people turn to Google for everything from suggestions, to answers, to reviews. Businesses spend time making sure their company ranks as high as it can on Google, and that any advertisements that are running are Read more…
When it comes to using social media sites to boost your brand and social presence, Pinterest is easy to overlook. Many people tend to think of Pinterest as a platform for stay at home moms who want new recipes and DIY craft ideas. However, there is much more substance, and Read more…
For something fairly small, logos hold a big impact. How can you effectively summarize your brand with one little image? While your logo does not determine the fate of your company, putting thought and effort into it can help spur growth and draw in new customers. Logos are used Read more…
As every marketing professional knows, customer retention is one of the most important things your company can focus on. Retaining the customers you already have saves you money from constantly trying to recruit new customers, helps you with word of mouth marketing, and increases revenue. American Express discovered that retained Read more…