Having a strong brand identity is important for any business to succeed. Anyone from a freelancer looking to build a personal brand to a large, global corporation needs to have a solid identity to draw in customers. While brand identity is crucial, there are several easy steps you can take Read more…
Keeping in touch with customers via email is one of the most effective ways to keep in contact with them. If they choose to subscribe to get updates from you, that means that they are on their way to becoming a loyal customer. Once they give you their contact information, Read more…
Instagram can be a great tool to increase brand awareness and promote your products. Having an understanding of how to use Instagram is essential for success on the app, and much of that comes back to your Instagram engagement rate. Learning about, and tracking, your engagement rate helps you make Read more…
Convincing your target audience to take action quickly can be a challenge. Maybe they are still shopping around, or unsure if they need what you are offering. Direct response marketing (DRM) is a tactic used to help drive growth and encourage your audience to take initiative. What Is Direct Response Read more…
When interacting with a store as a customer, you are looking to have a positive, enjoyable experience. Having a positive customer experience is significant in a buyer’s decision to shop with a business again- or not. Happy customers can have a huge impact on your brand, so take a look Read more…