Nov 17
Reading Time: 2 minutes

Whether you’re ready or not, Black Friday and the 2017 holiday shopping season is upon us. The holidays are the busiest time of the year and a huge opportunity to generate sales. By now, your business should have a plan in place to take advantage of the holiday shopping surge. But, it’s never too late to take some last-minute actions.

Here are a few last minute tips that can help drive traffic to your site and increase sales this year.

Clearly highlight your special offer and discounts
Your holiday offers need to grab the attention of your customers as soon as they land on your site. They should be prominent on your homepage and feature calls to action. Compelling call-to-actions can also improve your action rates and overall website performance.

Optimize your top pages and products
Optimize the most popular pages and products on your site. This means reviewing design, speed, call to actions, keywords, content and user experience. Another key step is to ensure the checkout process on each page is simple and clutter-free. This will result in more sales and fewer distractions on your site.

Use exit-intent pop-ups on abandoning traffic
Pop-ups are usually viewed as intruding and invasive. But, exit-intent pop-ups can actually be a great way to convert abandoning site traffic. They can entice holiday shoppers to complete a sale by offering an instant discount code.

The post-Thanksgiving holiday rush is right around the corner, but it’s not too late to give it your all. With seasonal traffic set to spike, use these tips to boost holiday cheer and revenue this season.

Here at BMT Micro we also want to see our vendors get the most out of their holiday season. Our full-service e-commerce solution can be used to set up many different discount schemes, and our experienced customer service staff is here to give your customers a great shopping experience. If you would like to more about our services or how we can help your online business this holiday season, please feel free to contact our vendor services via email at vendors@bmtmicro.com or sign-up for free today.

Nov 10
Reading Time: 2 minutes

Over the past decade, the freemium model has become widely used across a number of digital apps, Internet start-ups, and SaaS. “Freemium” (a combination of the words “free” and “premium”) refers to a business model that mixes free services or software with paid upgrades. Unlike a free trial, the time duration the user can utilize the free services or software is unlimited. Several factors contribute to the appeal, but the great advantage of this model is that it can quickly drive leads, conversion, and revenue without intermediaries.

Plenty of developers and startups like the idea of the freemium model and assume it will work for them since it has worked so well for others (like Evernote, MailChimp, and Dropbox). But, freemium is not a perfect business model for every business.

Take a look at the pros and cons of the freemium model to determine if it is a viable option for your business.

PROS

  • Potential to unlock viral growth for your product
  • Opportunity to upsell & monetize user base
  • Increases audience size with no barriers to entry & no risks
  • Perfect opportunity for free beta testing of new products & features
  • Advertising can be a viable revenue stream

CONS

  • Low free user to paid customer conversions rates – meaning a high percentage of free users never convert
  • Incremental overhead & performance problems – support for freemium users can potentially be a large expense
  • Finding the right balance between your freemium and premium offerings – customers need to see enough value in your product to persuade an upgrade conversion at some point
  • Higher churn rate – users can easily adopt a throwaway mentality. This means users intend to use a product only for a short time, and then “throw away”
  • Lowered Value – freemium users are not financially invested in using your product

The freemium business model is not a good fit for every business. For some, freemium is a costly trap. But, depending on how it’s designed and implemented, freemium can actually unlock sustainable growth for some businesses. Your success will ultimately come down to how well you understand the value of your product and strike the right balance between paid and free features.

Are you considering whether or not a freemium model is right for your business? We can help with that decision. Our system will allow you to set up free products for distribution, without any costs for processing the orders (this is very useful for upgrades and beta testing). If you would like to learn more about our services or if you have questions, please feel free to contact our vendor services via email at vendors@bmtmicro.com or visit our website at www.bmtmicro.com.

Nov 3
Reading Time: 2 minutes

Affiliate marketing can be a highly effective sales channel for an online business. When utilized correctly, affiliates can ensure the right messages get to the right people at the right time by capitalizing on the following they have. But, a common issue many businesses face with affiliate marketing is inactive affiliates.

Why Do Affiliates Become Inactive?

  • They are missing the tools they need to promote your product
  • They didn’t receive information to get started with your affiliate program
  • They found another product that’s easier to sell or an affiliate program with higher commission and/or special promotions

It can be tempting to just remove inactive affiliates from your program. However, this is one of the worst things your business could do. Instead, focus on creating, growing, and maintaining good affiliate marketing relationships by:

Providing Affiliates With Necessary Resources
In order for your affiliates to promote your products successfully, you have to ensure you are providing them with up-to-date links, banners, text campaigns, landing pages, product data feeds, and so on. Making these resources available to new and existing affiliates can make it easier for them to ensure they’re always promoting current offers and products. This also shows affiliates you are committed to providing them the tools to make them more successful.

Actively Communicating With Affiliates
Actively communicating with your affiliates provides a foundation for stronger, more productive relationships. Make sure you are giving affiliates all of the information they need to fully participate in your program and the product details they’ll need to make sales. This will not only give your affiliates important information up-front, but it can also ensure the right affiliates are applying for your program.

Keeping Affiliates Motivated
Keeping affiliates motivated is arguably the most difficult part in affiliate marketing, but it doesn’t have to be. Performance incentives are an excellent way to get affiliates motivated and even improve their performance in your program. Your business can organize affiliate contests or compensate them with tiered increases in commissions. You can test several options to see which one increases engagement the most.

Affiliate marketing relies on relationships, and relationships need to be maintained. Having inactive affiliates can be discouraging. But, with some motivation and initiative on your end, you can actually convert them into productive partners that drive your business forward.

Oct 27
Reading Time: 2 minutes

Almost 70% of consumers abandon their shopping cart because of a complicated checkout process. But, designing a streamlined checkout process isn’t easy. Even fairly basic mistakes can drive away customers and steal revenue without you realizing it.

Fortunately, there are a few simple ways you can significantly improve your checkout process and reduce abandonment. Let’s take a look at some of the common mistakes that could be interfering with your process and how to fix them.

Requiring Account Creation Before Purchase
Does your checkout process require every new customer to create an account before they can make a purchase? If so, you are seriously undercutting your conversion rates. Forced registration can erode trust, frustrate customers, and end with cart abandonment. If you want to avoid this and ensure your checkout is conversion-friendly, make account creation (or registration) optional for customers.

Using an Interstitial Web page to Push Upsells
Using an interstitial page for upsells can create a horrible and frustrating user experience. These pages lengthen the checkout process, kill conversions before customers actually reach the cart, and cause major friction in your checkout flow. Once a customer clicks “Buy Now,” bring them straight to the shopping cart and make it as effortless as possible to complete their purchase.

Not Having Any Sort of Progress Indicator
A progress indicator is one of the best ways to provide clarity in the checkout process and encourage customers to complete their purchase. It can also improve the checkout experience for customers by allowing them to see exactly where they are in the process. There are several ways to create a progress indicator (a bar, numbered list, etc.) from a design perspective; however, we do recommend trying to fit all of the checkout stages onto a single web page.

Asking For Too Much Information
If your checkout process requires customers to fill out too many mandatory fields in the form, it could be costing you sales. Every extra field makes the checkout process longer and can create a frustrating user experience. Your goal should be the to make the checkout process as painless and fast as possible. Focus on asking just the essentials that you must have in order to process the payment.

Are any of these common mistakes complicating your checkout process? If so, it’s time to do something about it.

We know mistakes happen, and we are here to help. BMT Micro offers shopping carts with highly customized programming depending on your specific requirements. If you would like to learn more about our services or if you have questions, please feel free to contact our vendor services via email at vendors@bmtmicro.com or visit our website at www.bmtmicro.com.

Oct 20
Reading Time: 2 minutes

Choosing the right digital commerce platform for your website can be a tough and overwhelming decision. With so many options available, how do you know which platform is the right choice for your online business?

Picking a platform starts with taking a close look at the features you will need to handle all aspects of selling online, especially as your business grows and enters new markets. The platform you choose should provide you with tools that will help streamline sales so you can focus on your product and customers.

When you start your search for a digital commerce platform, there are 3 important questions to consider:

What happens as your business grows?
When deciding on a digital commerce platform, it’s vital to choose one with tools flexible enough to grow with your business. Scalability should be a key component of any platform you choose, as it will allow you to expand your customer market and make more revenue. Look for a platform with capabilities that can keep up with your business’ ever-increasing demands.

What level of support is offered?
No matter how simple or easy to use a platform may be, at some point, you may need assistance. Customer support should be a huge factor when selecting a digital commerce platform. Some platforms outsource their customer support and this can make it difficult to get help when you need it most. This is why it’s useful to take a look at the level of support offered before making a decision.

What is it going to cost?
Digital commerce platforms offer a wide range of tools and features to help you sell online. Make sure to look at all the costs, as well as potential additional costs such as gateway fees, credit card fees, overhead, chargeback handling, tax management and more. Take the time to understand exactly what’s included with each platform, and identify the features you really need the most.

Choosing a digital commerce doesn’t have to be difficult or daunting. Your decision should come down to which platform works best for your business type and goals.

Here at BMT Micro, we’re all about giving you the right tools to successfully sell online. We offer our clients personalized choices and solutions that other e-commerce providers are unwilling or unable to provide. And, our digital commerce platform is designed from the ground up to be intuitive and trouble-free. If you would like to learn more about our services or if you have questions about how we can help your online business, please feel free to contact our vendor services via email at vendors@bmtmicro.com or visit our website at www.bmtmicro.com.

Sign up with BMT Micro today! If you would like to go ahead and explore what our platform has to offer, you can do so by signing up here: New Developer Sign-up. Please note: you can sign up and create an account with no costs or commitment. You are under no obligation when signing up with us. BMT Micro charges a % of the commission for each sale so if you never sell anything, you do not owe anything.