Discount Schemes

Customer retention and its importance to one’s business has been discussed in multiple of our blog posts. Customer retention is vitally important to maintain a successful business, but it is not easily achieved. E-commerce companies are constantly striving to gain new customers while encouraging existing customers to continue to purchase Read more…

Why should you Localize?

Language localization is the adaptation of a product to a specific language and culture. It is not just the translation, it is the comprehensive research and understanding of the culture in order to adapt the product to the culture in all aspects. This can include signs, symbols, customs, and other Read more…

Branding and Rebranding

When establishing a new company, you need to make your name and brand well known throughout your target market. This is typically done with a branding strategy. Branding is the process of coming up with a name, image and possibly slogan unique to your products and services, which consumers will Read more…