Mar 30
Reading Time: 3 minutes

 

With so many ways to market your company these days, it’s no wonder email often gets overlooked. However, a 2018 Radicati Group study showed that there are more regular email users than ever before. Smartphones have made email an easy and accessible way for people to communicate. 91% of email users check their inbox on a daily basis, making it a great opportunity for lead generation. Here are 5 tips on how to make your emails great.

Be mobile friendly: As mentioned, the rise of smartphones has helped contribute to the success of email. If a potential customer cannot access the email from his or her phone, there is a high risk of them deleting the email without reading it, rather than reading it later from a computer. Luckily, most providers make it easy to optimize emails for mobile phones. Many email marketing services, like MailChimp, even allow you to preview how your email will look in different inboxes and on different devices.

Personalize: Customers are much more likely to open an email that is personalized. Putting a greeting with their name in the subject line is an easy way to catch a customer’s attention. Another good tip is to send the email from a personal email address, instead of a generic email address (for example. johndoe@yourcompany.com rather than noreply@yourcompany.com). Make sure to sign the email with the name of the team member who wrote it for the finishing touch.

Don’t over-email: Customers should be excited to see what new products, upgrades, and deals you have, but if they are constantly being bombarded, they are unlikely to keep opening your emails. An easy solution is to decide how often you want to send out emails, and to make it clear to the customer as they are signing up for your mailing list, so they are not blindsided by a flooded inbox. Another fix is to allow them to change how often they would like to receive emails, or an “opt-down” option.

Have a call-to-action button: Having a call-to-action button, or CTA as they are commonly referred to, helps increase the click-through rate by giving the reader a clear direction to take. You should take into consideration things such as size, design, color, and white space when designing your CTA. Customers are also more likely to click the CTA if you emphasize that they are learning more about the product, rather than asking them to buy or download it right away.

Make sure to track ROI: Tracking ROI helps you learn what content resonated with your customers. It is important to know how many conversions you are getting so you can change and improve your email campaigns to better suit your customers. Things to look for in tracking ROI are click-through rate (the percentage of links clicked in the sent email), conversion rate (the amount of people who completed the call-to-action), bounce rate (how many emails did not get delivered), list growth rate (how fast your email list is growing), email sharing (how many people shared on social networks or forwarded the email to someone they know), and total ROI (the amount of money earned vs spent on the email campaign). Open rate is something that many marketers keep track of as well, however, it has shown to be misleading. Once the customer opens the email, they also have to allow all images to be shown to count as “opened”.

Using email marketing properly can help boost your company's sales quickly 
and easily.  Make sure you're smart about what metrics you are tracking, 
what content your audience likes and your overall ROI goals, and you will be on
the right track to email success.
Mar 23
Reading Time: 3 minutes

 

Imagine having a way to quickly increase your company’s website traffic, brand recognition, and even sales- for free! With Social Media Marketing, you can do just that. Here are 4 of the best platforms to join:

1)Facebook: Facebook has over 2 billion monthly users, driving 25% of social media referral traffic. By creating a Facebook page for your business, you are not only able to list all of your company’s information in one place (such as contact information, a website link, and business hours) but you have a place where customers can interact with you directly through posts and messages. As a bonus, if a customer shares a post or “likes” your page, it is automatically shared with their network, reaching thousands of potential new customers for you, with no effort on your part! Businesses can also run advertisements on Facebook for a specialized price, based off of your budget and target audience.

2)Twitter: While traditionally Twitter was known for having a younger audience, that has changed in the past few years. Since Twitter is a way to get quick, immediate update, companies have started utilizing the platform to reach audiences of all ages. Studies have shown that 47% of people who follow a business on Twitter visit the brand’s website. Tweets are also a great way to get a message out to a large audience quickly. Similar to Facebook’s “like” feature, Twitter allows you to share tweets to your own network by liking, quoting (an easy way to tag a friend in a tweet you would like to share with them) or “re-tweeting” (re-posting the tweet to your own timeline). In addition to simply tweeting, you can pay to run a Twitter campaign featuring a promoted tweet or profile.

3)Pinterest: This platform is unique in that it primarily targets women. However, with 175 million active users, it is not one to overlook. One of the best things about Pinterest ads is that they do not distract or annoy users, since they blend in with pins the potential customer is already looking at. Because of this, the audience on Pinterest is very receptive to shop external websites. With everything from financial tips to travel planning to recipes, Pinterest is grounds to a wide variety of information, making it a great fit for most companies. To excel in Pinterest advertising, make sure that your pins line up with what is on-trend and are very detailed in the description and hashtags. Don’t forget to engage with your audience as well and have some “fun” boards (such as style, treats, or DIY crafts) to expand your reach and make your account more pleasurable to follow.

4)LinkedIn: Often described as “Facebook for jobs”, LinkedIn is a perfect place to show off your company and what sets you apart from your competition in a professional setting. With 75% of users making over $50,000 a year, this platform attracts users with the highest disposable income. Typically, LinkedIn users are looking to expand their professional network or to learn more about a certain field, making them a good target audience. There are three types of LinkedIn ads: Sponsored content, Sponsored InMail, and Text Ads. LinkedIn has a guide to help you choose which type of ad is best depending on the type of audience you want to reach (advertise to a wide group of professionals, send personalized messages, etc). They even have a Campaign Manager feature to help you utilize your ads in the best possible way for your business.

BMT Micro can help you provide a speedy, reliable payment process for all of the new customers you get using these social media tips. If you would like more information about our platform, you can sign up here or email vendors@bmtmicro.com. And make sure to check out our Facebook, Twitter, Pinterest, and LinkedIn pages.

 

 

Mar 16
Reading Time: 3 minutes

Most of us will celebrate the Irish holiday, St. Patrick’s Day, this weekend by wearing green and feasting on corned beef and cabbage. Others may commemorate the holiday by searching for the rumored pot of gold at the end of a rainbow. Although, when you invest with BMT Micro, it is simple to find your pot of gold at the end of our rainbow.

BMT Micro can help lead the way to your own personal pot of gold by handling all of your payment processing over our secure sites. BMT Micro gives you the ability to offer your customers various payment options. Offering multiple payment methods is especially important in today’s day and age. If a payment option is unavailable that your customer prefers or is comfortable using, it is more likely they will abandon their cart, causing you to miss a sale. Setting up different payment options can be difficult for individual vendors. It typically involves a long, complicated process of compliance with banks and/or other applicable rules and regulations. This can lead to a barrier on your payment rainbow. Using a company like BMT Micro who offers many methods of payments including ten different credit card types, PayPal, Amazon Payments, Money Orders/Cashier Checks (US Funds Only), Visa/MC Debit Card (UK Debit Cards), paysafecard, or wire transfers in Euros can be very beneficial. BMT Micro can help lead the way down your payment rainbow by increasing your sales and reducing your cart abandonment.

You can also follow your payment rainbow globally to expand your pot of gold. The internet has allowed companies the access to international markets, creating a global presence for businesses. Localizing and expanding your international reach is beneficial when you are looking to increase your number of customers and profit. To expand your pot of gold in this sense, it is easiest to use a reliable company like BMT Micro to handle the International transactions for you. International laws can vary, some may be lenient with international consumerism but others may be very strict. When selling internationally you need to be able to adjust quickly to varying exchange rates and adhere to international taxes, tariffs, and fees. BMT Micro can offer a simple solution and handle all of this for you!

It is essential for eCommerce companies to protect their site, and more importantly, their customer’s sensitive information. Using a payment processor like BMT Micro can also save you the time and the expense necessary to keep fraud to a minimum and your customer’s information safe. BMT Micro adheres to all Payment Card Industry Data Security Standards so you can concentrate on your products and customers, knowing their information is safe and secure. We maintain PCI compliance and are scanned quarterly for both PCI compliance and network security. With BMT Micro, there is no need to dig into your personal pot of gold to purchase an expensive shopping cart system. BMT Micro’s proprietary shopping cart system is versatile and robust. In addition to the shopping cart, all BMT Micro servers are fully secured and host all shopping carts using the highest encryption standards available. There is no need to worry about the expense of a secure certificate with BMT Micro! Are you still looking for your pot of gold at the end of your payment rainbow? What are you waiting for? Signing up with BMT Micro does not cost you a penny.  There are absolutely no startup fees or hidden charges.  Best of all, you can begin selling almost right away!  Here at BMT Micro, our number one focus is on our vendors and their customers being satisfied.  We strive to continue to protect you from any threat, as well as be innovative to keep you ahead of your competition.  We are here to help lead the way down your payment rainbow to your own personal pot of gold!


		
Mar 9
Reading Time: 4 minutes

There are many ways to handle the competition – good and bad – if you want to attract new clients. Marketing is promoting your own products and the business that you represent. Of course, there may be many people or businesses selling a similar type of product – and if so, you are probably in direct competition with them for the customer base that you both share. How do you tackle this? How do you “win” the customers over to your side, to buy your products, or to partner with you? There are some “rules of thumb” that can be helpful in knowing how to address, or not address, the competition.

  • Keep the focus on you.

The first “rule of thumb” to consider is to keep the focus on yourself. Simply: if possible, do not talk about the competition at all, whether it is during the sales process itself, on social media, or any other platform. This does not mean that you should not answer a client’s questions, if you are being asked, for instance, to compare yourself to a competitor or in which way the client should consider doing business with you rather than with them. But understand: the client is not really asking about the competition. They are asking about you: your company, your products, your services. This is why your reply should be to focus on the specifics of what you have to offer – not the competition! Bring the conversation back to you: instead of saying what the competition does not offer, say what you do. Why do people want to do business with you?

  • Choose your words wisely. 

Another rule of thumb is to choose your words wisely. This is true for actions as well (social media sharing, posting, etc.). If you are asked by a potential client to compare your business with a competitor and you cannot entirely turn the conversation to where the focus would be on yourself – keep your words and actions factual and neutral. You do not need to aid your competitor in their marketing efforts, so there is no need to excessively laud them, but you do not want to speak of them in a negative way either. Bad-mouthing, gossiping, hearsay, or saying things that you do not necessarily know if it is true or not, may put you in a bad light. You may be seen as petty, untrustworthy, and not knowledgeable in your field. Please keep in mind that the client may know more about the competitor than you do. Again, it is good to remember that if a potential client is asking you about your competitor, it is not because they are interested in the competitor (they could just as well ask them directly!), but because they want to know about you.

A neutral tone and focus on your own strengths and business offerings is advisable. Understandably, it may be tempting at times to lash out at the competition, when the market share is limited and the competition for the same group of clients fierce, but this is where you need to exercise control. Many companies have chased away clients due to negative comments about a competing business. Negativity, gossip, and hearsay about a competitor all amount to a perception of weakness for you and a notion that you may not believe enough in the quality of your product or service to let it stand on its own merits. Even if a competitor may engage in such behavior against you, the high road is the best road to take. In the end, facts work better than mud. Let the high quality of your work and service speak for you.

  • Word-of-mouth: client testimonials.

If you have spoken about your company and kept the focus on yourself, you may also instruct your potential client to seek out the advice of others like him, with regards to what separates you from your competitors. It is not uncommon to see, on various social media forums and platforms, clients discussing among themselves the pros and cons of a number of competing companies. This should not make you wary, nor should you feel the need to interject – to jump in and promote yourself. The best source of marketing is the testimony of others who have already encountered your line of business or product; who are familiar with the strengths and benefits that you have to offer, and who can advise their peers on why it would be advantageous to partner with or purchase from you. Oftentimes, testimonials from existing clients will tip the scales and land those new contracts on your desk.

Doing the right thing and showing integrity in business – in your day-to-day operations, in your line of service or products, in how you treat your competition –  will be the winning path. You will have succeeded over your competition simply by being the best at what you do; by offering a product or a service that is so undeniably good that clients will want to come to you. This is a long-term solution that requires your constant attention and efforts, but in the end: if you want to build a good brand and attract clients in a positive way, this could well be how the battle is won.

Mar 2

The 3 C’s of E-commerce

Posted by BMT Micro

Reading Time: 2 minutes

Content, community, and commerce (also known as the 3 C’s) are the building blocks of a successful e-commerce site. Content builds a community that establishes credibility to generates sales. Consumers also rely on these three factors when making purchasing decisions.

Over the last few years, the consumers path-to-purchase has drastically evolved beyond the cart. Having a beautiful website and bug-free checkout is no longer enough to keep customers attention and loyalty. The 3 C’s are what successful online businesses are using to distance themselves from their competition and satisfy their customer’s needs.

Content: Selling your product and service with inspirational and valuable content that’s relevant to your target audience.

The content on your website must be interesting enough to get visitors to the site, stay, and come back. The goal is to make your content fit your target audience’s context, rather than making it a one size fits all that ends up being right for no one. One of the most important things to understand is that not all content has to be designed to create commerce.

Community: Creating an online environment and strong following around your products and brand values.

Oftentimes site visitors that are unfamiliar with your business will look for validation and recommendations from your brand advocates. This is what makes interactive communities such as discussion boards or forums, social media, chat rooms, discussion lists, and newsletters a major tool to build your business. If done properly, an interactive community can also add content to your site.

Commerce: Building a better user experience with the actual offers and revenue-generating streams of your website.

In the age of e-commerce personalization, consumers reveal much more about their preferences, shopping history, and so on. But, the challenge is to use that information to drive more relevant user experiences and understand the customer’s context. This means knowing customers location, their interests, and where they are in the purchasing process.

Utilizing the 3 C’s will set an online business up for success. You need to know your audience and be a trusted source of information. Combining content, community, and commerce can change the way you communicate with customers, create a strong brand identity and build a loyal following.