Color Psychology

  Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…

Preparing For The Holidays: Cyber Monday

  While many customers and companies are gearing up for Halloween, two other eCommerce holidays are rapidly approaching- Black Friday and Cyber Monday. Although they might seem as though they are still a ways away, preparing for these hectic shopping days will allow you to maximize sales, minimize frustrations, and Read more…