Mar 27

Remarketing

Posted by BMT Micro

Reading Time: 2 minutes

Have you recently browsed the web and found yourself on a companies website that interested you? Have you noticed after visiting that site the company was now showing up on every other site you visit? For example, you go to a certain companies site, skip to your Facebook page, next to your favorite news site and everywhere you look you see a banner ad for the company you first visited. This clever way to connect with your website visitors that left without making any sort of conversion is known as remarketing.

Remarketing, also known as retargeting, is a marketing technique that allows you to target visitors that have shown interest in your brand or website, but left without converting. A conversion can range from a purchase, an inquiry about more information, or some other desired action. Remarketing allows you to to keep your brand in front of your online visitors once they have left your site by positioning targeted ads as they browse elsewhere on the web. The overall goal of remarketing is to bring your online visitors back to your site and convert them into a sale.

But what type of remarketing is right for your business? Here are a few examples of the different types of remarketing.

  • Site Remarketing – Site Remarketing is the most popular form of remarketing because it is simple. Site remarketing displays an ad after an online visitor leaves your site. It is a great way to keep your brand in front of your visitors and stay on their mind.
  • Search Remarketing – Search Remarketing targets users that display an interest in your industry by making specific keyword/phrase inquiries on search engines. These individuals are looking for more information or a solution.
  • Social Media Remarketing – Social Media Remarketing is similar to Site Remarketing. The difference between Social Media Remarketing and Site Remarketing is Social Media Remarketing focuses on displaying remarketed ads on your social networks.
  • Email Remarketing – Email Remarketing aims to re-engage your online visitors by emailing individuals that have abandoned their shopping carts. The email will remind or encourage the visitor to return to your site and complete their transaction.

Why Should You Remarket?

  • Increases brand awareness and recognition by staying in front of your audience and on their minds after they have already left your website.
  • Improves ROI by letting you reach qualified customers who have already shown interst in your brand, product, or website.
  • Drives repeat traffic to your site and when used properly, remarketing generally has better click-through and conversion rates (67% of visitors who visit a store again end up making a purchase).

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Remarketing is a great way to get your brand repeatedly in front of your online visitors. Not every type of remarketing will work for your company. Like any marketing technique, you will need to test different approaches to see what works best for your company and continue to improve. If you are a vendor with BMT Micro and you need help with remarketing, we may be able to help. If you would like to learn more about the services we offer, please contact our Marketing Specialists via email at leah@bmtmicro.com for more information.

Mar 20
Reading Time: 3 minutes

Most of us celebrated the Irish holiday, St. Patrick’s Day, this week by wearing green and pinching those that did not. Others may have commemorated the holiday by searching for an alleged pot of gold at the end of a rainbow. Despite what our eyes may see, the famous Irish Iore is based on a bit of trickery – there is really no end to a rainbow. Rainbows are actually full circles and the Earth itself blocks our ability to see the complete circle. Although, when you invest with BMT Micro, it is simple to find your pot of gold at the end of our rainbow.

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BMT Micro can help lead the way to your own personal pot of gold by handling all of your payment processing over our secure sites. BMT Micro gives you the ability to offer your customers various payment options. Today, offering multiple payment methods is especially important because if a payment option is unavailable that your customer specifically likes or feels comfortable using, it is more likely they will abandon their cart and you miss a sale. Setting up different payment options can be difficult for individual vendors. It typically involves a long, complicated process of compliance with banks and/or other applicable rules and regulations. This can lead to a barrier on your payment rainbow. Using a company like BMT Micro who offers many methods of payments including ten different credit card types, PayPal, Amazon Payments, Money Orders/Cashier Checks (US Funds Only), Visa/MC Debit Card (UK Debit Cards), paysafecard, or wire transfers in Euros can be very beneficial. BMT Micro can help lead the way down your payment rainbow by increasing your sales and reducing your cart abandonment.

You can also follow your payment rainbow globally to expand your pot of gold. The internet has allowed companies the access to international markets, creating a global presence for businesses. Localizing and expanding your international reach is beneficial when you are looking to increase your number of customers and profit. To expand your pot of gold in this sense, it is easiest to use a reliable company like BMT Micro to handle the International transactions for you. International laws can vary, some may be lenient with international consumerism but others may be very strict. When selling internationally you need to be able to adjust quickly to varying exchange rates and adhere to international taxes, tariffs and fees. BMT Micro can offer a simple solution and handle all of this for you!

It is essential for eCommerce companies to protect their site, and more importantly, their customers sensitive information. Using a payment processor like BMT Micro can also save you the time and the expense necessary to keep fraud to a minimum and your customers information safe. BMT Micro adheres to all Payment Card Industry Data Security Standards so you can concentrate on your products and customers, knowing their information is safe and secure. We maintain PCI compliance, and are scanned quarterly for both PCI compliance and network security. With BMT Micro, there is no need to to dig into your personal pot of gold to purchase an expensive shopping cart system. BMT Micro’s proprietary shopping cart system is versatile and robust. In addition to the shopping cart, all BMT Micro servers are fully secured and host all shopping carts using the highest encryption standards available. There is no need to worry about the expense of a secure certificate with BMT Micro!

Are you still looking for the pot of gold at the end of your payment rainbow? What are you waiting for? Signing up with BMT Micro does not cost you a penny! There are absolutely no setup fees or hidden charges. Best of all, you can begin selling almost right away! Here at BMT Micro our number one focus is on our vendors and their customers being satisfied. We strive to continue to protect you against any threat, as well as be innovative to keep you ahead of your competition. We are here to help lead the way down your payment rainbow to your own personal pot of gold!

Mar 13
Reading Time: 2 minutes

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Companies work hard to prevent fraud and protect themselves as well as their customers. Unfortunately, fraudsters aren’t going to disappear any time soon. Companies now have to balance fraud prevention with keeping their customers online purchasing experience as simple as possible. It is becoming more essential than ever for companies to take fraud seriously. Here at BMT Micro, we are continually adding new features and functionality so our vendors stay competitive and their customers safe in the world of ecommerce. Our main goal is to ensure the safety of all transactions between vendors and customers. In this day and age, we hear so much about people’s information being stolen or hacked. BMT Micro wants to be a place where customers can rest assured that their information is safe. We want our vendors confident in the knowledge that their product will not be taken advantage of or be fraudulently used. Our vendors and customers are protected throughout the transactional process as well as during the delivery of products.

Many companies have been frightened to enter international markets due to the variation of fraud patterns. BMT Micro’s state-of-the-art fraud detection system automatically screens orders and puts questionable orders through a manual approval process. Companies no longer have to be frightened by the variations of fraud patterns when selling country to country. BMT Micro handles orders for a multitude of vendors and developers worldwide. We are proud to partner with you and to be your choice of payment processor. BMT Micro continues to strive for an excellence in service. We are always working toward timely, safe and adept transactions procedures for all our vendors and customers. BMT Micro continually makes sure that online security measures remain a priority. If you have questions or concerns about your current fraud prevention or if you are interested in learning more about BMT Micro’s offerings please contact our vendor services at vendors@bmtmicro.com.

Mar 6
Reading Time: 2 minutes

As we mentioned in our previous blog post, Top 5 Digital Marketing Trends Expected to Grow in 2015, companies are now provided with an assortment of social media platforms that allow them to produce engaging content and build their audiences across more channels than ever before. This can include company news, new products or services, product updates and reviews, promotions, or how-to videos. The constant buzz around social media is resulting in a pressure for companies to have a presence on every social platform. In theory, this may seem like a good idea, but in reality not every business needs a presence on every platform. When it comes to choosing which platforms to utilize, select one that offers the best potential for reaching your customers and truly makes sense for your company. Certain companies will prosper on visually rich sites like Pinterest, Instagram, and YouTube, while other may have more success sharing descriptive content, such as blog posts, on Google+, Facebook, Twitter and LinkedIn for more networking opportunities.

If you are already managing profiles on multiple social platforms, chances are you have became familiar with the different levels of upkeep for each. Before joining any platform it is wise to do a little research to find out what the posting norm is and the time you will need to commit to each post. Most companies cannot be amazing on every platform; that takes a huge amount of time and resources. Simply because a platform exists, it does not mean it is right for your company.

Before choosing whether to Tweet or Pin, take a look at your company and its goals. Is your goal to expand your network of contacts? Twitter or LinkedIn are both great for networking and relationship building. Your goals for social media should dictate which platforms you choose to join and the ones you decide not to. Take the time to formulate a plan for your content once you have figured out what platforms work best for your company. Social media should always be used to enhance the work you do, so make sure the platforms you choose can be filled with useful content to engage your audience.

Once you have signed up and started posting on your platforms, it is important to continue to keep up with them. Social media only works if you stay involved. We have seen plenty of articles out there that try to break down exactly what, when and how to post to get the most out of what you are sharing on social media. Most companies learn from trial and error, as well as researching what other successful brands have done. Fortunately, if you are looking for something to easily reference, MyCleverAgency, has created an infographic on how to create perfect post on LinkedIn, Blog, YouTube, Tumblr, Vine, Google+, Facebook, and Twitter.

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This is just the framework meant to get you started with your social media platforms. If you are a vendor with BMT Micro and you need help with your Social Media Marketing, we may be able to help. If you would like to learn more about the services we offer, please contact our Marketing Specialist via e-mail at leah@bmtmicro.com for more information.