Getting Started With Facebook Ads

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Over one billion people are active users of Facebook. This huge, global platform can be any marketer’s dream or nightmare. While having access to such a huge audience is wonderful, it can also be intimidating and easy to get lost in the swarms of other businesses trying to reach the same target audience as you. However, with this year’s new algorithm, it is harder for businesses to connect with audiences. This is to encourage meaningful interactions between friends and family, rather than having user’s feeds full of notifications from companies. With Facebook ads, you can continue to interact with your customers in a way that does not take away from their interactions with loved ones, while still reaching them and promoting your brand. While there are a variety of Facebook ads and ways you can use them, here are a few of the most popular.

Photo ads: Photo ads are a great start for companies that do not have much experience with Facebook ads. Chances are, you have posted a picture on your Facebook account at some point. If you have a picture that you think really defines your brand or stands out, you can boost the post, and create an ad out of it. If you want to use a photo you have not previously posted, you can simply choose to create a new Facebook ad and use the picture you want to use.

Video ads: Video ads are eye catching, and a great way to show off your product. They can be silly, inspirational, or encourage users to give your product a shot. Dollar Shave Club is a well-known razor brand that mails razors to it’s users each month for a low cost. They are known for their funny ads, including their Trick to an Amazing Shave series, featuring short commercials of people doing “tricks” to change their blades. RXBAR is another famous brand with a much different style of commercial. They are known for using simple, healthy ingredients to make their bars, and listing the ingredients in bold. Their commercials go along with the style of the bars- clean and simple. Both brands did a wonderful job researching their audiences and keeping their ads in line with the brand image they wanted to project.

Carousel ads: Carousel ads are creative, fun, and grab the customers attention. While this style is a bit more complicated than a picture or video, it is worth the extra effort. Carousel ads are an interactive ad format that allow you to post up to 10 GIFs, pictures, or clips in one post. Users can then scroll through them to see more. Some companies choose to break up one picture into several pieces, while others showcase different products. Tieks shows a creative way to show off a single product, where Pura Vida shows off different products while advertising their mission to help artisans in Costa Rica and keeping a cohesive color scheme.

Create your ad campaign: Even if you choose the perfect type of Facebook ad, without some preparation it will not do much good. The first step in starting your campaign is to choose a objective. Facebook makes this easy by offering 11 marketing objectives based off of what you hope to achieve. The objectives are brand awareness, reach, traffic, engagement, app installs, video reviews, lead generation, messages, conversions, catalog sales, and store visits. It is important to choose your category based off of your top goal. For example, if you have recently launched an app, you will probably want to focus on app installs rather than messages or store visits. While all of the objectives are important, focusing on one will bring better results. After choosing your objective and naming your campaign, choose where you would like your ads displayed. Remember that ads will show up different on mobile and desktop devices, so determine if you want to use ads optimized for one or both types of devices, and create them accordingly. The last step is to set your budget and schedule. For your first ad campaign, you might not want to go all-out until you can experiment and research what your audience is responding to, and what they do not like as much. The advanced budget options will allow you to get into fine details about how and where you would like your money spent. It is very important to track and analyze your ads so that you can continue to improve on them in the future.

There are many types of Facebook ads, and many ways you can run them. The most important thing is to be creative and give your customers content that they enjoy, while showing them how great your company is. Do not be afraid to think outside of the box. If you have fun creating your ads, it will show and your customers will respond positively.


vishal · May 13, 2019 at 4:41 am

Nice article . Thanks for sharing this knowledgeable post.

i Digital Academy · August 14, 2019 at 8:39 am

Thanks for sharing

Digital Marketing Course in Chandigarh · November 9, 2019 at 12:11 am

Thanks for sharing

Tryootech · April 23, 2020 at 12:48 pm

I’m really impressed by your article, they way you deliever your knowledge and message is really extraordinary.

Satish Singh · June 6, 2020 at 6:13 am

Very nicely written. I too have little experience with Facebook ads, your article really helped in some way. I definitely know something more than before. Thanks for sharing.

knowledge in hindi · July 10, 2020 at 6:07 am

it’s amazing information, thanks for letting us know the secret about the Facebook Ads, you are doing a great job, and such knowledgeable information help people like me a lot

hostingadyzar · August 6, 2020 at 7:37 am

sharing for good information

Aashish Yadav · August 27, 2020 at 5:00 pm

Nice Post! Glad you shared this post on getting started with facebook ads.I totally agree with all your points regarding Photo & Video Ads and how you can use them for better conversion. And according to me using fb ads you can easily generate good conversions. Keep sharing such articles.

Ali · September 16, 2020 at 3:20 pm

Good Information provided

Exploring Bits · October 7, 2020 at 6:55 am

you are doing a great job

Yogesh · December 20, 2020 at 3:14 pm

Very helpful article… lot of advantages of running facebook ads. Its affordable.

jing · March 22, 2021 at 4:50 am

Good article.

Ashish · March 25, 2021 at 4:57 am

Thanks for sharing

Dave Seth · May 24, 2021 at 8:41 am

I have read your article it is nice

priyank · June 1, 2021 at 8:01 am

amazing content thanks for sharing the valuable post

Satish · November 28, 2021 at 2:26 am

Thanks for sharing! I never found sucess with facebook ads, but now I am going to try your tips. Cheers!

News Hindi Tv · December 1, 2021 at 12:03 am

Thanks for this useful Post

Ash · December 7, 2021 at 8:29 am

Nice and impactful post. Your post changed my prespective of facebook ads. Thanks

Pradeep Rodrigues · December 7, 2021 at 8:30 am

Thanks for sharing. I loved your post. Thanks.

Ravi · December 20, 2021 at 5:08 am

Thanks for sharing this article. Cheers!

VMcoder · February 23, 2022 at 4:05 am

Thank you for sharing such a nice blog. It’s really impressive. I appreciate your intelligence and knowledge. VM Coder is providing training and development as well as best Seo services

Hanuman Chalisa Lyrics · February 25, 2022 at 7:28 am

it’s amazing information, thanks for letting us know the secret about the Facebook Ads, you are doing a great job, and such knowledgeable information help people like me a lot

Lyricalworlds · February 25, 2022 at 7:29 am

really nice contain great job

Tech Jankari · March 27, 2022 at 7:52 am

i want start use Facebook Ads for Prompt my website

Famoustarz · May 25, 2022 at 3:17 am

I think facebook ads are expensive. I think in long run pintrest is a better option if your audience is based in first world countries.

David Hamburg · August 8, 2022 at 2:44 am

I really appreciate your efforts on this informative stuff. I was reading lots of stuff regarding Facebook ads and I didn’t get any useful but this blog is really really awesome. Thanks.

Amit · September 19, 2022 at 4:20 am

Facebook ads are no longer affordable. In fact as an affiliate I have switched over to pintrest ads as they suit my requirements and they are affordable.

Nancy · September 20, 2022 at 10:25 am

I just started learning Facebook ads marketing. Thank so much for this guide.

Medu · January 13, 2024 at 8:47 am

I have moved on from facebook ads to instagram. I think they’re comparatively cheaper and provide better ROI for me.

TBA · March 7, 2024 at 9:00 am

Facebook ads are super expensive for small bloggers with tight budgets. I have moved over to Pinterest ads as they match my niche and are affordable.

Mitesh Patel · April 15, 2024 at 8:25 am

Great article! I’m really pleased you shared these insights on beginning with Facebook ads. I wholeheartedly concur with your observations on the effectiveness of Photo & Video Ads for improving conversions. In my view, Facebook ads are a reliable way to achieve strong conversion rates. Please continue to post more helpful content like this.

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