The experience that customers have while shopping on your website has a large impact on their decision to make a purchase from you or return in the future. Measuring your user experience (also called UX) can help you determine the quality that your customers are receiving and help you find Read more…
When you think of trolls, you might think of cute little creatures with colorful hair, or a mythical creature guarding a bridge. There’s a modern-day troll that’s scarier than any fictional troll: the internet troll. What Are Internet Trolls? Internet trolls use the internet to provoke a business or individual Read more…
When creating a content marketing plan for your business, one of your main goals is likely to create and distribute new content. You put in the effort to grab your audience’s attention, and analyze how they respond. One step that many marketers forget about (or maybe even don’t know about) Read more…
When creating your website, social platforms, and overall brand image, you often hear that you need to keep your target audience in mind. If you are just starting out or expanding your brand, you might not know who your target audience is. Finding your target audience and engaging with them Read more…
When trying to boost SEO, promote an ad, or complete any kind of marketing task, you probably use keywords to help reach a wider audience. Sometimes it seems like your keywords are not helping you as much as you’d like, or you are not reaching your desired audience. Keyword Read more…