Apr 21
Reading Time: 2 minutes

To reach a global audience, it has become imperative for online businesses to build an effective cross-border e-commerce strategy. But, in order to do this, a business must adapt the shopping and checkout experience to the actual location of their customer (also known as localization).

What is localization?
Localization is the adaptation of a product or service to a specific language and culture. It is not just the translation; it is the comprehensive research and understanding of the culture in order to adapt the product or service to the culture in all aspects. This can include signs, symbols, customs, and other characteristics of the region.

To truly be successful with localization, a business must have an in-depth understanding of how customer preferences vary from place to place.

Speak your customer’s language
Customers prefer to shop in their native language. Research from Rosetta Stone found that 72.4% of consumers are more likely to buy products with information written in their native language. To make your products and services more accessible, analyze which languages your customers are using.

Many different aspects go into intercultural communication, so we do not suggest using online translation engines. They are very inaccurate and will not relay the proper message to your customers. The best option would be to get an internal or local translator. If that is not an option for your business, there are companies you can outsource the work to.

Offer preferred payment methods
Preferred payment methods differ dramatically by country. In a study done by a UK-based Internet marketing firm, 50% of online shoppers said they would abandon their purchase if their preferred payment method were not available at checkout. So, research which payment methods are the most popular to your customers around the world and make sure you offer them.

Display prices in local currency
Just like languages, it is crucial to display prices in your customer’s local currency. To do this, you can display pricing in each respective country’s currency and convert the currency to your own or you can set up an account to accept the country’s currency. You will also need to be able to adjust quickly for varying exchange rates and adhere to international taxes, tariffs, and fees.

If finding the resources to support your localization efforts seems difficult or daunting, BMT Micro can help. Our localization efforts offer customers a complete purchase experience (from start to finish) in their own language. We are consistently working to add languages to our localization repertoire and we understand various cultural frameworks associated with languages from different regions. We can also customize order forms and shopping carts to match your website and suit your localization needs. If you would like to learn more about how we can assist with your cross-border e-commerce strategy and localization, please feel to contact our vendor services at vendors@bmtmicro.com.

Apr 14
Reading Time: 3 minutes


A return policy can make or break an online business. At least 30% of all products ordered online are returned compared to only 8.89% bought in brick-and-mortar shops (Invesp). But, 92% of shoppers say they would buy something again if they were happy with the return policy.

With 67% of shoppers normally checking the return policy before making a purchase, your business cannot neglect this. A good return policy can turn around a poor customer experience and encourage repeat customers. It can differentiate your business from your competition and even reduce the time spent on processing returns.

What is a return policy?
Return policies are the rules business owners establish to manage the process by which customers return or exchange unwanted or defective merchandise that they have purchased previously (USLegal). In other words, a return policy (synonymous with refund policy) is a set of guidelines that business owners follow when dealing with returns and refunds for their products.

For example, here is BMT Micro’s Refund Policy:
The majority of the software we sell is distributed on a try-before-you-buy basis, which eliminates virtually all situations where a refund is requested due to the fact that the opportunity to thoroughly evaluate a product is made before the product is purchased. We strongly encourage you to try the software you are purchasing before you buy it. If you purchase a product you have tried and still have discovered problems, please contact the developer or technical support first. In most cases, a solution is available and our experience shows that software developers are eager to help you solve any problems you might have. In the unlikely event you purchase a product you have tried prior to purchasing, and have been in contact with the developer of the software to attempt a resolution, we do offer a 30 day refund policy. The 30 day period begins from the date of the purchase and runs 30 consecutive days, including weekends and holidays.

We offer the same refund policy on software that is not available on a try-before-you-buy basis, however we still ask that you contact the software developer with any issues prior to requesting a refund.

So to recap: After purchasing, if you have any problems you should always first attempt to resolve them with the developer. If within 30 days of purchase you are not able to solve any post-sale issues, contact us and we will gladly assist you.

Having a clear, concise policy is important because it can:

  • Improve customer service and experience
  • Attract and retain customers
  • Set customer expectations
  • Win customer’s trust

[Source: http://www.smallrevolution.com/store-content-pages/refund-policy/]

When it comes to making your own return policy or even just updating your existing one, there are a few best practices to abide by.

Make It Easy To Find
Your return policy should be easy to find on your site. You should never try to hide it or send your customers on a scavenger hunt for the information they seek. 95% of shoppers that make returns will come back if they feel you made the process easy for them.

Time Frame Limitations
It’s important to inform customers how long they have to return a product or request a refund. Generally, 15-30 days is standard but just make sure to put it in writing.

State Special Circumstances And Any Return Costs
If your business runs sales or promotions, it is best to explicitly state if these fall under a separate return policy. Also, if it is up to the customer to pay for return shipping, you need to make that very clear.

Exchange, Credit, Cash?
Your return policy should state whether a customer could exchange the item, get store credit, or a refund of their money. Determine what works best for your business and make that clear in your policy.

Keep in mind; a return policy is not one-size fits all. You need to personalize it to your specific business and target audience. Think of your return policy as an extension of your business and an opportunity to build your brand.

Mar 31

Selling Online With BMT Micro

Posted by BMT Micro

Reading Time: 2 minutes

The ability to sell and deliver your product or service online can be one of the toughest aspects of e-commerce. Shipping products, managing payment options, and improving sales can all be incredibly time-consuming and overwhelming. For many businesses today, it is more cost effective to outsource e-commerce needs than to hire in-house staff.

Outsourcing e-commerce needs allow your business to focus on your product or service rather than investing time, money, and resources into developing and maintaining an entire e-commerce system. It doesn’t matter if you are an independent developer working in your spare time or an established firm with an interest in outsourcing your e-commerce needs, a third-party platform will save you time and money. These platforms (like BMT Micro) are designed to simplify everything and do a lot of the work for you.

Here at BMT Micro, Inc., we offer a full-service e-commerce solution that will meet all of your business requirements. Our proprietary systems (all created in-house) have everything you need to sell software online. The following are a few of the services we can provide to you when you sign up with us:

  • Quick and easy set-up
  • Secure storage
  • Multiple payment options
  • Orders by phone, fax, mail and courier, as well as purchase orders
  • Localization & languages
  • Seamless integration & custom order forms
  • Advanced fraud protection
  • Flexible delivery options
  • Key generation, XML posting, integration
  • Gift Card and coupon integration
  • Comprehensive online reporting
  • Complete invoicing and accounts receivable service
  • Sales are processed through our merchant accounts so we handle the collection and remittance of the required taxes (including VAT)
  • Affiliate program administered 100% by BMT at no cost
  • In-house customer service center
  • And more!

We offer our clients personalized choices and solutions that other e-commerce providers are unwilling or unable to provide. We are continually upgrading and improving our services, options, and capabilities. With BMT Micro, your customers will enjoy online purchasing designed from the ground up to be intuitive and trouble-free. Plus, we can customize our plans to suit your business needs!

BMT Micro, Inc. has every base covered when it comes to successfully selling your product online. If you would like to learn more about our services or if you have questions, please feel free to contact our vendor services via email at vendors@bmtmicro.com or visit our website at www.bmtmicro.com.

Interested in signing up with BMT Micro today? If you would like to go ahead and explore what our full-service e-commerce platform has to offer, you can do so by signing up here: New Developer Sign-up. Please note: you can sign up and create an account with no costs or commitment. You are under no obligation when signing up with us. BMT Micro charges a % of the commission for each sale so if you never sell anything, you do not owe anything.

Mar 10
Reading Time: 2 minutes


In order to start accepting credit or debit card payments for the products or service you sell online, you will need a Merchant of Record (MoR). The MoR is responsible for a lot of administrative tasks required for online businesses to effectively collect payments in a secure manner.

What is a Merchant of Record?
The Merchant of Record is an entity that is authorized and held liable by the financial institution to process the end consumer’s credit and debit card transactions. The MoR is also the organization whose name appears on the cardholder’s credit or debit card statement when they make a purchase.

A Merchant of Record handles the following administrative tasks:

  • Maintain a merchant account and payment gateway to process payments
  • Negotiate and manage ongoing credit card processing fees
  • Ensure compliance with PCI-DSS standards for handling cardholder information and other data security regulations
  • Manage all tax calculation, collection, and remittance
  • Manage and maintain relationships with global service providers and payment processors
  • Ensure compliance with country-specific payment laws and regulations
  • Stay up-to-date and comply with ever-changing card association regulations
  • Manage refund request and handle chargebacks

A business can either act as it’s own Merchant of Record or outsource to a reseller who will assume responsibility for managing all of these tasks on the business’ behalf.

As a full-service e-commerce provider, BMT Micro can assume responsibility as the Merchant of Record and act as a reseller on your behalf. All sales are processed through our merchant accounts so we handle the collection and remittance of the required taxes (including VAT) to the proper authorities. We also maintain PCI compliance and are scanned quarterly for both PCI compliance and network security so you can concentrate on your products and customers, knowing their information is safe and secure. If you would like to learn more about the services we offer, please contact our vendor services via email at vendors@bmtmicro.com for more information.

Feb 10
Reading Time: 2 minutes


Online businesses face a number of hurdles in order to accept payments from their customers. For that reason, it is crucial to have a clear understanding of the basics of e-commerce and the terminology. Two key components that allow businesses to accept payments online are merchant accounts and payment gateways. Having a proper understanding of what these key elements are and why they are needed can help lower costs as a business expands.

What is a Payment Gateway?
A payment gateway allows a business to process credit, debit and alternative payments online. Just like a physical point of sales terminal at a brick and mortar retail store, the payment gateway is used for facilitating online transactions and helps with authorization. Payment gateways play an intermediary role between the transactions processed on a website and the payment processor. For security reasons, transaction information cannot be transmitted directly from a website to a payment processor.

How it works: The payment gateway is the first place a transaction goes once a customer submits their payment on a checkout page. The payment then goes to the payment processor and on through the credit card network. After, the payment reaches the customer’s credit card issuer for authorization. If approved, the payment will make its way from the customer’s credit card into the merchant account.

What is a Merchant Account?
In order to process transactions from a website using a payment gateway, a merchant account is needed. A merchant account enables online businesses to accept multiple forms of payment, including credit cards, debit cards, and ACH payments. It is a bank account that is specifically designed for the deposit of funds within an electronic payment transaction. Before a business receives funds in their normal bank account, all approved payments are transferred into the merchant account. Without one, the approved payments have nowhere to go.

There are several merchant account providers out there to suit any businesses’ processing needs. Make sure to choose the right provider that offers the best possible rate and fees for your business.

Full-service e-commerce providers, like BMT Micro, also make accepting payments easier by offering a merchant account and a payment gateway all in one. With BMT Micro, all sales are processed through our merchant accounts so you are not required to have your own merchant account (or even a PayPal account). We handle it all and make payment processing much simpler!

If you have any questions or if you would like to learn more about the services we offer, please contact our vendor services via email at vendors@bmtmicro.com for more information.