When setting up or refreshing your social media profiles, it might be tempting to skip the bio, either leaving it blank or simply adding a link to your website. Your bio is one of the first impressions your audience gets, and it can be the deciding factor in whether they Read more…
With countless options available online, customers can easily feel overwhelmed and anxious when trying to find the right product. This is especially true when they’re considering a purchase from a new or unfamiliar company. Doubt and hesitation can make them reluctant to try something new and turn back to what Read more…
Running an eCommerce business is no small feat. Whether you’re just starting out or have years of experience, it takes time, effort, and plenty of trial and error to truly get the hang of it. By understanding the common mistakes that other businesses make, you can avoid many of the Read more…
When writing about a topic in your field, how often do you think to connect it to something you’ve covered before? Many marketers get caught up in the excitement of sharing new ideas and do not think to link previous relevant content. These links, known as anchor text, are often Read more…
Frequently Asked Questions pages (FAQ pages) play an important role in delivering a great customer experience. They are designed to anticipate user needs and provide quick answers without the need for contacting customer support. As more people turn to the internet for information, FAQ pages have grown beyond simple Read more…