A Guide To A/B Testing

  When markers are creating new content, it is easy to rely on intuition as well as what has worked in the past. Whether it’s a new landing page, call-to-action buttons, or an email, we often feel as though we know what our customers like. Rather than relying on your Read more…

A Guide To Chargebacks

  Credit card chargebacks are an annoying and costly part of running an eCommerce business. Chargebacks occur when a customer disputes a charge they see on their credit card statement in order to get their funds back. If their dispute is deemed valid, the eCommerce merchant is required to refund Read more…

Word Of Mouth Marketing

  Often, businesses assume that if they make a quality product, it will speak for itself. While this is partially true, if you really want to get your products out to a wider audience, you need to create a marketing strategy. One of the best ways you can get the Read more…