How Color Impacts Your Online Business

Colors impact everyone. It doesn’t matter whether you are developing software or branding your business, the colors you use will define your audience’s mood and influence their response. Color has a massive influence on our attitudes and emotions, and thus the decision we make. The color schemes an online business Read more…

The Power of Persuasion

   If your business is looking to increase revenue, the key is to get to know your customers better, understand their emotional triggers and their decision making process. The six principles of persuasion can help your business address how to influence people, tend to their emotional needs and boost conversions. Read more…