In an ever growing economy like today having a Unique Selling Proposition is an essential tool for your business. As previously mentioned in our July 3rd blog post, in order to attract customers, you need to have a Unique Selling Proposition (USP). But what exactly is a USP and how Read more…
Bootstrapping in marketing means relying entirely on one’s own efforts and resources. That doesn’t mean that it is free or that the success of the business is left to chance. Bootstrapping, as with any other marketing venture, comes with a set of tools that can help you further your business Read more…
Customer satisfaction is key. This is true for any business, no matter where you are or what kind of services or products it is that you are offering. You want your customers to be satisfied and to come back to you with their repeat business and possible recommendations of your Read more…
When you are out shopping for Christmas and you purchase a product for a family member or even yourself, you are not just purchasing a product, but the service and support from the company where you purchased it from as well. Providing service and customer support are things that most Read more…
In business, it is ideal to build a loyal customer base. In order to survive as a company, you need repeat business. The issue is that a lot of advertising and different marketing strategies may only attract an audience that will initially purchase, but have no loyalty to your company. Read more…