In 2014, Google announced adding HTTPS as a lightweight ranking signal and launched their HTTPS Everywhere campaign. Google and even Mozilla have pushed HTTPS migration hard since then, yet less than 0.1% of websites are secure. Until recently, HTTPS was really only used by e-commerce sites to secure their Read more…
In our blog, The Rise of Multi-Device Consumers, we discussed how it is becoming vital for businesses to deliver a consistent and seamless experience as shoppers move between devices. In the past, it was enough to focus on the “preferred” device or platform of shoppers. But, that is Read more…
Pay-per-click (PPC) marketing can be one of the most effective ways to quickly generate leads and grow your business. But, many companies still have a difficult time unlocking the potential of PPC due to generic mistakes. These mistakes prevent companies from generating a great ROI from PPC campaigns, Read more…
Social media is constantly evolving. Just as soon as you think you have a full understanding of a social platform, the rules change. Right now, 3.4 billion people have access to the Internet and 2.5 billion are using social media. What’s more, the number of active social media users Read more…
A couple months ago, we wrote about Google announcing their “biggest update to ad creative since the introduction of Adwords more than 15 years ago.” The new installment of expanded text ads (ETAs) has been a hot topic in the e-commerce industry since the announcement was first made in Read more…