A couple months ago, we wrote about Google announcing their “biggest update to ad creative since the introduction of Adwords more than 15 years ago.” The new installment of expanded text ads (ETAs) has been a hot topic in the e-commerce industry since the announcement was first made in Read more…
How often do you think about your 404 error page? If you are like most businesses, the answer is probably not that often. But, at some point in your site’s lifetime, a visitor is going to stumble onto a 404 error page (it’s inevitable). The number of these errors Read more…
For years, Black Friday has been the kick-off event of the holiday shopping season. But, as we mentioned in our previous blog post, things have changed. Last year, we saw retailers close their doors on Black Friday and push sales online. We also saw many major retailers offer holiday Read more…
By definition, a landing page “is a standalone web page distinct from your main website that has been designed for a single focused objective” (Unbounce). The objective is to persuade visitors to take actions like signing up for a free account, downloading a free eBook or report, buying Read more…
Fraud can truly be a horrible nightmare for online businesses, especially as the holiday season approaches. The season is almost always the most profitable time of the year for online businesses. Unfortunately, with more than $3.5 billion lost to online fraud each year, it is also a prime Read more…