When Instagram released its companion app, Threads, it was all the rage. Although the initial buzz has worn off, Threads still boasts over 200 million monthly active users. Although Threads has many similarities to Twitter, it holds it own in the space of text-based social platforms. If you are Read more…
There are two ways you can get your social media content out to your audience: organic social media, and paid social media. Businesses often overthink which method they should focus on- both have unique aspects that make them effective. To get the most out of your social media strategy, you Read more…
Keeping up with your social media strategy is a full-time job. Between creating content, tracking your data, coming up with witty captions, and posting at the best time, it’s easy for some tasks to slip through the cracks. Luckily, there are tasks that you can automate to help eliminate your Read more…
Part of figuring out what is working for your business is tracking metrics. Shares, mentions, clicked links and more all contribute to helping you learn more about your audience. With so many different tools, monitoring your audience’s behavior and preferences is easier than ever. However, there is another important side Read more…
If you have Facebook and Instagram for your business, you have probably noticed the shift to Meta Business Suite. Meta Business Suite offers many features to help you manage your business presence and connect with your audience. Although helpful, it can be daunting if you are unfamiliar with social media Read more…