Running Ecommerce Tests

  Creating a new ecommerce business, or integrating a new product is a fairly simple concept. If you have a good idea, you start a store or add the product. However, the reality is that there is a lot of research that need to happen before you can determine if Read more…

The Basics of A/B Testing

For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…