Color Psychology

  Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…

Running Ecommerce Tests

  Creating a new ecommerce business, or integrating a new product is a fairly simple concept. If you have a good idea, you start a store or add the product. However, the reality is that there is a lot of research that need to happen before you can determine if Read more…