Word of mouth marketing can be one of the most powerful ways to promote your business. Getting customers to share their positive experiences, or teaming up with influencers can help you reach a wider audience and build trust. There is a special type of influencers that often get overlooked- Key Read more…
Instagram can be a great tool to increase brand awareness and promote your products. Having an understanding of how to use Instagram is essential for success on the app, and much of that comes back to your Instagram engagement rate. Learning about, and tracking, your engagement rate helps you make Read more…
Convincing your target audience to take action quickly can be a challenge. Maybe they are still shopping around, or unsure if they need what you are offering. Direct response marketing (DRM) is a tactic used to help drive growth and encourage your audience to take initiative. What Is Direct Response Read more…
When creating your website, social platforms, and overall brand image, you often hear that you need to keep your target audience in mind. If you are just starting out or expanding your brand, you might not know who your target audience is. Finding your target audience and engaging with them Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…