When creating your website, social platforms, and overall brand image, you often hear that you need to keep your target audience in mind. If you are just starting out or expanding your brand, you might not know who your target audience is. Finding your target audience and engaging with them Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
When Pinterest first came to the web, it was all the rage. Although the platform is not as buzz-worthy as it once was, Pinterest has grown into a space where anyone can share tips, plan events, or find creative ways to solve a problem. From a business perspective, Pinterest allows Read more…
Running multiple social media accounts can be a difficult task. Each platform is optimized for different content, targeted towards a different audience, and is popular at different times of the day. Keeping up with everything can be overwhelming, but creating a social media calendar can help you alleviate some of Read more…
Managing your social media accounts is a tricky task. Between planning new content, running ads, and interacting with your audience, it can get overwhelming. Taking some time to do a little organizing and “spring cleaning” on your platforms and marketing plan can help set you up for success. Not sure Read more…