Social media can become cluttered with content, making it easy for audiences to scroll right past something that doesn’t immediately grab their attention. Even high-quality, well-planned posts get skipped over regularly. Although it can be discouraging when it seems like your content is not reaching your audience, adding a hook Read more…
When creating a content plan for social media, it is easy to overlook LinkedIn. Since LinkedIn specializes in networking and professional development, rather than entertainment, many businesses overlook the potential audience they could gain. LinkedIn boasts over 930 million members across 200 countries and is a great resource for building Read more…
Have you ever gone looking for information, found a promising article or blog post, and had to scroll through pages of unrelated information to get to what you were looking for? Many people get tired of sifting through information, and will simply exit the page. A study done in 2019 Read more…
When creating content for your social media platforms, videos are a sure way to grab your audience’s attention. Putting together videos that are the perfect length is tricky, and varies by platform. While some content, such as photos, can be shared across platforms, it is best to optimize your videos Read more…
Social media can be an extremely helpful tool for any business, and is worth investing some time in. There are many benefits to each social media platform, but mastering them can seem like a huge challenge. Aside from creating compelling content, gaining followers and increasing engagement is a big social Read more…