How To Increase Your Organic Social Media Engagement
Social media can be an extremely helpful tool for any business, and is worth investing some time in. There are many benefits to each social media platform, but mastering them can seem like a huge challenge. Aside from creating compelling content, gaining followers and increasing engagement is a big social media goal many businesses have. While paid advertising usually pays off by giving you quick results, organic engagement is one of the best ways you can grow your audience. Although it takes time and effort to increase your engagement organically, the results can pay off big time.
How Do I Get Started?
One of the best things you can do is creating a marketing strategy, to include your social media. This includes ongoing competitor research, reviewing what platforms you are active on, what platforms your audience is active on, and what realistic social media goals you have. While it would be nice to post a picture to Instagram once in awhile and gain hundreds of followers, that is not how this works. Set reasonable goals for yourself, and write down steps on how you plan to reach each goal. Try not to get too ahead of yourself, and adjust your goals and steps as you see fit. For example, say you decide to start a TikTok account and want to gain 1,000 followers in your first month but have little TikTok experience. Halfway through the month, your videos are not getting the views that you had hoped for, and your follower count is lower than you had anticipated. Adjust your goals to reflect a possible potential outcome, and see what you can change to reach your desired audience. Be realistic, but also remember that these things take time!
Know Your Audience:
One of the ways you can successfully increase your organic social media engagement is by knowing your audience on each platform. Each platform attracts different demographics, so be aware of who you are trying to reach when planning and creating your content. TikTok, Facebook, and LinkedIn all attract audiences looking for different things, and it is important to know what they want so you can offer it to them.
If your audience responds to you on social media, or sends you a direct message (DM) acknowledge them! If someone is reaching out to you, show them that you appreciate the time they spent voicing their thoughts. Once your audience grows, you won’t be able to respond to everyone, but even a quick “like” shows them that you are actually reading what they have to say. If the comment or message is negative, do not leave that unanswered either, but instead reach out to resolve the issue that they are having.
Promote Your Social Media Profiles:
Your audience can’t engage with you if they don’t know you have social media profiles! Add your social media profiles wherever it is appropriate- on your website, at the end of emails, and even on your other social media pages. If you choose to promote your social media pages on your other social media pages, make sure that you do it in a way that is easy to find, but not overbearing to your audience. For example, you could link some of your other social media pages on platforms where that is allowed, or mention them in a post or a video. If you have content that is cohesive, but not identical, your audience will want to check out all of your content!
There are a lot of steps that go in to increasing your organic social media engagement, but remember that this is a great way to have fun and connect with your audience. Be creative, don’t be afraid to get a little silly (on certain platforms) and listen to the feedback that you receive. What is your favorite social media platform? What is your favorite account to follow? Let us know in the comments!