Running a successful eCommerce store is a challenging, but rewarding, job. Often, those of us that work in eCommerce believe certain myths that make our jobs even more difficult and hold us back from achieving the best results we can. Here are a few of the most common eCommerce myths, Read more…
Often, businesses assume that if they make a quality product, it will speak for itself. While this is partially true, if you really want to get your products out to a wider audience, you need to create a marketing strategy. One of the best ways you can get the Read more…
With the holiday season rapidly approaching, eCommerce stores should be preparing for one of the busiest times of the year. Black Friday, Small Business Saturday, and Cyber Monday kick off the shopping season, and preparing your business ahead of time will help ensure your success and your customer’s satisfaction. Read more…
People love to document what they are doing on social media. Snapchat changed the game when they introduced stories a few years ago, and Instagram and Facebook were not far behind. While users will post and watch stories on all of these platforms, Instagram has claimed its spot as Read more…
Creating a logo, overall brand image, Instagram grid, and most other aspects of your marketing and branding efforts are largely dictated by color. Consider some of the most eye-catching and memorable logos: McDonald’s, Coca-Cola, Starbucks, Target, etc. All of these brands are not only known for their great designs Read more…