Selling products to customers online can be a tricky endeavor. Customers cannot touch, feel, or smell a product though the computer screen, so placing and order feels a little more risky that purchasing in person. They have to rely on copy to describe the product details to them, and persuade Read more…
Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, and learning the steps to create a brand, will help Read more…
As technology advances, there are more and more ways to integrate it into our lives. Customer behaviors will continue to change and progress, so business owners, marketers, sales associates, and everyone else on your team needs to be prepared to keep up with their needs. Omnichannel retail has rapidly Read more…
There are many skills involved with running a successful business, and marketing yourself well. Data and analytics are terms that are thrown around a lot, and it can seem overwhelming knowing what skills you need to perfect. Having analytical skills and using them to better your products and overall Read more…
Chances are, when you started your business, creating a website was high on your priority list. Websites serve as an information hub for customers, and is probably the first place they’ll go if they are looking for information. Although some customers may stumble across your website on their own, driving Read more…