There are many metrics that are important to keep up with when running a business. Taking time to educate yourself on what is working, what customers are responding to, and what your weak areas are can make a world of difference in your success. One important metric that can get Read more…
When interacting with a store as a customer, you are looking to have a positive, enjoyable experience. Having a positive customer experience is significant in a buyer’s decision to shop with a business again- or not. Happy customers can have a huge impact on your brand, so take a look Read more…
Part of running a successful brand is getting the conversation going about you- who you are, what you do, and why you do it. Once you start growing, your public perception will grow as well. Monitoring what people are saying about you is important for your growth and brand image. Read more…
When customers shop online, they are looking for a seamless experience. Having your website set up so that customers can navigate with ease is a crucial aspect in making sales and retaining customers. Testing your user experience, or UX, helps you make sure that your customers are getting the best Read more…
Running a small business can have its challenges, especially when it comes to competing with larger brands. Large companies seem to dominate the market with their endless resources and accessibility. Although it might seem daunting, there are ways that you can compete with these corporations to help your small business Read more…