Pricing Psychology

  No matter what you’re selling, choosing a price for your product or service can be tricky. On one hand, you want the price to bring you revenue and reflect the quality of your product. On the other hand, you want customers to not only be able to afford the Read more…

A Guide To Chargebacks

  Credit card chargebacks are an annoying and costly part of running an eCommerce business. Chargebacks occur when a customer disputes a charge they see on their credit card statement in order to get their funds back. If their dispute is deemed valid, the eCommerce merchant is required to refund Read more…

Building A Customer Base

  Drawing in new customers and sharing your products with a wide audience is often a goal of eCommerce companies. However, one of the best things you can do to have a successful company is to build a solid customer base. Gaining the attention and loyalties of a group can Read more…