When customers shop online, they are looking for a seamless experience. Having your website set up so that customers can navigate with ease is a crucial aspect in making sales and retaining customers. Testing your user experience, or UX, helps you make sure that your customers are getting the best Read more…
Running a small business can have its challenges, especially when it comes to competing with larger brands. Large companies seem to dominate the market with their endless resources and accessibility. Although it might seem daunting, there are ways that you can compete with these corporations to help your small business Read more…
Online shoppers have more options than ever when purchasing. Convenience is a big priority for customers, so offering them their preferred payment method can help make their purchasing decision an easy one. Some shoppers like to pay with their tried-and-true MasterCard or Visa, while others prefer newer methods such as Read more…
Websites allow people to access content from anywhere in the world. For some people, this news sounds overwhelming and scary. For others, it sounds like a dream come true. A small eCommerce company could reach a businessman in Europe or a small independent developer in Mississippi. Having a diverse group Read more…
Being able to identify your customers, and their level of happiness with your company, can be extremely helpful in running a successful business. Tracking customer happiness, and the levels it goes up or down, might sound very abstract, but it is a powerful and measurable tool. Net Promoter Scores Read more…