“Influencer” is a fairly new concept, and one that many brand and customers are still looking to define. If you are on any social media you have probably seen these seemingly normal people encouraging you to purchase a product they claim to love. But how does hiring influencers work, Read more…
Being able to sell your products is a skill that can be intimidating, but is very important for the success of your business. Reaching out to people and marketing your product in a way that is appealing to your audience takes dedication and talent. With the ever changing market, Read more…
No matter where you are in your eCommerce journey, building a solid website is one of the most important things that you can do to help build a good brand reputation and build your sales. Your website serves as a virtual storefront, so it is important to put time and Read more…
Mobile marketing has become increasingly popular over the last few years. With many eCommerce shoppers owning smartphones, mobile marketing is an easy way to reach customers where they are. While we discussed many aspects of mobile marketing a few weeks ago, short message marketing, more commonly called SMS, is one Read more…
Mobile shopping has become more and more popular over the years. In 2019, 52.2 percent of traffic came from mobile traffic. While smartphones make up the majority of this, mobile includes tablets and other mobile devices. Making sure that you have a mobile marketing plan can be crucial to Read more…