One of the more tedious parts of running social media for your business is keeping up with how you stack up against your competition, and how your audience is responding to your content. There are many ways you can go about this, with analytics becoming more and more important with Read more…
Creating and advertising products is a huge part of any business strategy. Your business centers around what you are selling, and how to sell it to your audience. Whether your product is new and innovative, or a tried and true favorite, knowing the stages of the product life cycle can Read more…
When talking about Search Engine Optimization, or SEO, what comes to mind is how high you rank in Google searches. However, there is a new type of SEO that is on the rise- social SEO. As the largest social media platform, Facebook is the perfect place to start working on Read more…
One of the main goals of any business is to draw in more customers, and retain the customers that they already have. While this is an important goal, not all online shoppers are looking for the same thing. By getting familiar with the different types of customers, you can appeal Read more…
User Experience, also called UX, is critical for the success of your business. UX encompasses the aspects included in a user’s experience with your company, and it is especially important when it comes to your website. Think about the last time you visited a website as a customer. Did the Read more…