Product Naming Strategies for Your E-commerce Business

Published by BMT Micro on

To build a successful brand, you need to pay attention to little details that might not seem that important. Choosing names for your products might sound like a small detail, but it can be a deciding factor in whether or not a customer makes a purchase. Product names help each product stand out, and help your customers connect with them. While naming your products should not be a stressful process, there are some things you should consider to help you maximize your success.

Keep Your Target Audience In Mind:

As with any aspect of your business, you want to keep your intended audience in mind. Are you a local company? Try naming some of your products around popular landmarks in your area. Do you sell to a niche market? Use language that they will understand and appreciate. Is your audience in the same age demographic? Find out what slang terms they are using and see if you can incorporate it. If you have a wider, less specific audience, keep things simple yet creative!

Give It Meaning:

Giving your product names meaning helps customers connect with the products. There does not need to be a deep, profound meaning behind each name- you could name it after your company mascot, people who are important to your business, or even after something that the product or colors remind you of. Owala makes their water bottles stand out not only by their design, but by adding fun color names like “Night Safari”, “Retro Boardwalk”, and “Shy Marshmallow”. You can let customers know why you gave each product its name, or let them use their imagination!

Use SEO:

If customers are searching for your product, make it as easy as possible for them to find it by using keywords in your titles. Think of what your customers might search for when looking for your product, and try to include keywords in your product name without making it too cluttered. Including what the product is and the color or name you chose makes it easy to boost your SEO.

Make Your Products Stand Out:

What makes your product special? Does it have a feature that others in the market are lacking? Does it come in a wide variety of sizes or colors? What are your favorite things that set it apart from similar products? Include these features in the name or product description. Adding these qualities helps customers have a better understanding of what makes your product the best!

Look At Your Competitors:

Even if you think you have come up with the most unique, creative name, it is important to ensure that nobody else has also come up with that name, or anything too similar. Having a product name that is too similar to a competitor’s product name causes confusion, and makes you look like a copycat.

Naming your products should be fun, so put in some effort but don’t overthink it. Using these tips will help you make the most out of your naming strategy, so use them to your advantage and create some product names that your customers can’t resist!

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