No matter where you are in your eCommerce journey, building a solid website is one of the most important things that you can do to help build a good brand reputation and build your sales. Your website serves as a virtual storefront, so it is important to put time and Read more…
Mobile marketing has become increasingly popular over the last few years. With many eCommerce shoppers owning smartphones, mobile marketing is an easy way to reach customers where they are. While we discussed many aspects of mobile marketing a few weeks ago, short message marketing, more commonly called SMS, is one Read more…
Mobile shopping has become more and more popular over the years. In 2019, 52.2 percent of traffic came from mobile traffic. While smartphones make up the majority of this, mobile includes tablets and other mobile devices. Making sure that you have a mobile marketing plan can be crucial to Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…