BMT Micro Blog
  • Home
  • Blog
  • About Us
  • Contact Us

New Year, New You: Reviewing Your Brand Identity Elements

Published by BMT Micro on January 7, 2022January 7, 2022

Coming into the new year, you often hear the phrase “new year, new me”. Many people choose to look at the start of the new year as a chance to make positive improvements on their life, and make a plan to how to reach their goals. As a brand, this is a chance to look at your brand identity elements and evaluate the areas where you are thriving, as well as where your brand can evolve and grow.

What Are Brand Identity Elements?

Brand identity elements are the things that make your brand unique, and make you stand out from your competitors. This includes things like your name, your brand colors, logos, and anything else that helps create a cohesive image for your brand.

Important Brand Identity Elements:

Brand Name:

Anything that helps you build your brand is important, but there are some elements that are extra important, especially if you are a new business. One of the first things you should look at is your name. Although it might seem like choosing a brand name is easy, you want something that is reflective of your company and easy to remember. While you don’t necessarily need a good reason behind why you chose your brand name, having a meaning behind it can help customers feel more connected to you. You can also choose a brand name based on what your product does. Take Band-Aid, for example. Although they are a brand, many people use the term “band-aid” when they need an adhesive bandage. Similarly, Kleenex is a brand name that people often use when they need a tissue.

If your brand is already established, but you do not think your name still reflects who you are, consider re-branding. While you can rebrand without changing your name, sometimes a fresh name to go with your improve brand can help your company grow with your target audience.

Logo:

Your logo is another important component of your brand identity. Customers will keep an eye out for your logo when searching for you on social media platforms, checking out your website, or looking at your products. Having a distinct logo that is consistent is an easy and helpful way to let customers know that what they are looking for is affiliated with your company. Customers who are not as familiar with you will especially keep an eye out for your logo to make sure they are finding the correct company. Make sure that your logo is clean, simple, and reflective of your brand.

Colors and Images:

Keep a consistent color scheme across all of your platforms. This goes for your images as well. If you post bright, colorful images on Instagram but more serious, muted photos on Facebook, your audience will get confused as to who you are. Think about what industry you are in, and what product or service you are promoting. Then, think about colors you can use to reflect that. Although this might sound complicated, with a little research and some experimenting you will find your perfect color palette! A good example of this is Alani Nu. Alani Nu is a fitness brand targeted towards women in their 20’s and 30’s. They choose bright colors and fun designs on their website, social media and products to attract their target audience, without making it feel too juvenile or boring. On the other hand, Rolex, a luxury watch brand, chooses to use warm, muted neutrals to reflect the quality and opulence.

Although there are many elements that go into creating the best brand possible, this is a great starting point. The new year is the perfect time to review your brand identity elements and become the best version of your brand!

Categories: Marketing Tips & Tricks
Tags: BMTBMT Microbrand colorsbrand identitybrand identity elementsbrand nameBrandingbusinessecommerceecommerce businessLogoonline businesssmall business

5 Comments

vex 6 · January 14, 2022 at 10:29 am

Thanks for your sharing!

Reply

Tapasya Srivastava · January 20, 2022 at 5:47 am

Very nice post. I enjoyed reading this post. thank you so much for sharing.

Reply

Ericapena · October 14, 2022 at 8:14 am

Quite an informative blog. Thanks for writing blog on this topic.

Reply

gacha life · June 20, 2023 at 12:42 am

I am grateful that you have provided such helpful information. I haven’t been able to think of very many questions pertaining to this subject for some time. I’m going to stand by your side!

Reply

Ovais Mirza · January 17, 2025 at 5:32 am

Great insights on refreshing brand identity! Evaluating elements like your brand name, logo, and color palette at the start of the year is an excellent way to stay relevant and connected with your target audience.

It’s also a great reminder that consistency across platforms builds trust. Excited to see how these tips can help brands evolve this year!

Reply

Leave a Reply Cancel reply

You have to agree to the comment policy.

Search
Follow
Facebook LinkedIn X Instagram BlueSky
Subscribe

Subscribe to receive an email of our latest blogs!

Recent Posts
  • Unlockable Reels: What To Know About Instagram’s Upcoming New Feature
  • 4 Emerging Social Media Platforms to Watch in 2025
  • Instagram Ads For Beginners
  • Four Essential Tips For Writing For Social Media
  • The Basics Of The Buyer’s Journey
Archives
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014

Related Posts

Unlockable Reels: What To Know About Instagram’s Upcoming New Feature

Instagram is quietly rolling out a new, buzzworthy feature- unlockable Reels. Instagram Reels have been popular among creators and audiences since they were introduced in 2020, and unlockable Reels are a fun, new way to Read more…

4 Emerging Social Media Platforms to Watch in 2025

There is no shortage of new social media platforms trying to become the next big thing. Some of these platforms have the potential to appeal to a wide audience, while others are starting with a Read more…

Instagram Ads For Beginners

Have you ever wanted to ensure that your Instagram content reaches the right audience without relying on the algorithm? Or make it easier for people to access your products, content, or website without asking them Read more…

  • BMT Micro, Inc.
  • Fact Or Fiction: Debunking eCommerce Myths
BMT Micro, Inc. Copyright © 1992 - 2025