Creating and advertising products is a huge part of any business strategy. Your business centers around what you are selling, and how to sell it to your audience. Whether your product is new and innovative, or a tried and true favorite, knowing the stages of the product life cycle can Read more…
Using Instagram can be tricky. You post a carefully shot and edited photo or video, waiting for the likes and comments to come. With the ever-changing algorithm, sometimes your posts don’t even show up on your audience’s feed. While there is not much you can do about this (besides continuing Read more…
Coming into the new year, you often hear the phrase “new year, new me”. Many people choose to look at the start of the new year as a chance to make positive improvements on their life, and make a plan to how to reach their goals. As a brand, this Read more…
Building a brand is more than just selling quality products, or having a good marketing strategy. Running a solid business and building a reputable brand are two different accomplishments, and creating a solid brand has incredible benefits. Understanding branding, and learning the steps to create a brand, will help Read more…
There are many skills involved with running a successful business, and marketing yourself well. Data and analytics are terms that are thrown around a lot, and it can seem overwhelming knowing what skills you need to perfect. Having analytical skills and using them to better your products and overall Read more…