Maximizing Your Business’s Facebook Page Potential

With over 2 billion active monthly users, Facebook is one of the most diverse and useful social media platforms you can use for your business. Although Facebook has been open since 2006, its frequent updates and versatility have kept users coming back. Chances are, you have had a personal Facebook page for some time now and might have created a business page a while ago as well. Although you might think you are familiar enough with the app to easily run your business’s Facebook account, here are some tricks that can help you improve your business account and build your audience.

Have An Interesting “About Us” Section:

A lot of your audience will be visiting your Facebook page to learn more about you, so make sure you keep your About Us section updated and informative! Your About Us section is the first impression you will make on a lot of people, so take some time to make sure it accurately reflects your brand. It is helpful to include your website, address, phone number, and any other helpful information in your About Us section.

Customize Your Profile Photo And Cover Photo:

Having a customized profile photo and cover photo helps make you more recognizable to anyone who is searching for you. Using your logo as your profile photo is usually the best way to make your page stand out. For your cover photo, there are several tactics you can use. One is to make a simple cover photo featuring your logo or something else relating to your brand. You can also choose to seasonally change your cover photo to highlight different products or fun holidays. Make sure you get on to your profile to make changes every so often so your page remains active and updated.

Be Consistent:

Even if you do not have an exciting update to share with your audience, it is important to post regularly. Post about holidays, company updates, industry news, or anything else you think your audience would enjoy! The point is not to spam them, but rather to post enough content to show that your page is active and accurate. Plan how often you want to post content and stick with it- whether it is graphics, videos, links to your products or website, or sharing your other social media accounts. Scheduling your posts in advance can help you stay on top of regular posting.

Boost Your Profile:

Boosting your profile or a specific post can help you reach a wider audience. Boosting helps your brand awareness and makes your profile or posts more visible to your target audience. Best of all, boosting your profile or post is easy! Just follow these steps and make sure to track your analytics.

Use Visuals:

Although text is often more informative, visuals are really what will catch your audience’s eye. Adding videos and graphics to your page makes your audience much more likely to pay attention to what you are saying. If you have a lot of information you want to deliver, consider creating a high-quality video to educate them on the topic. If you want to alert them to something or have an exciting announcement, add a graphic or photograph to your post. You can also create very short videos or GIF’s to help grab their attention. Make sure that you have additional information on your website or product page when they search for more information!

A lot of making your Facebook business page the best it can be is trial and error. Keep track of what your audience responds well to, and try out new tactics to keep things interesting. Facebook is a great resource for businesses, and making your page up-to-date and visible will bring you great results.