How To Get Your eCommerce Facebook Page Verified
When searching Facebook for a business, celebrity, or anyone else with a following, it can be confusing to figure out which page serves at their official account. Verifying your Facebook page is one of the best ways to assure your customer that your page is legitimate, and a safe way to interact with you.
Why Verification Is Important:
Although verifying your page might not seem like a big deal, it can make a huge difference. Having a verified page lets your customers and prospects know that your page is official, meaning that they won’t get scammed by a fake account pretending to be you. Verification also gives your page more visibility and credibility, as Facebook puts verified pages at the top of searches. You will also be able to access certain Facebook features that are not yet available to all users, which can help you get the most out of your Facebook experience!
Who Is Eligible For Verification:
Not just anyone can get verfied. Before you apply to get that check mark, there are some requirements you need to fulfill. First, you must be an authentic business. You must also be unique, as Facebook does not allow multiple pages per business to be verified, which the occasional exception to language-specific pages (for example, if you had a large following in another country, you may be allowed a separate verified page tailored to them in addition to your main page). You must have a complete profile, to include a profile picture, cover photo, and recent activity to include at least one post. Lastly, you must be representing a well-known company.
How To Apply:
If you think that you meet all of the qualifications, and would like to get verified, start by filling out this link on Facebook. Choose the “page” option at the top, rather than the “profile”, since you are applying as a company and not an individual. You’ll then fill out the following prompts, and upload the appropriate documents. Make sure to link your other social media pages, to help your credibility. After you submit your request, you’ll be directed to a page that allows you to track the status of your request.
Why Can’t I Verify My Page:
Not all businesses can be verified, so if your request gets denied, don’t fret! Facebook offers a page discussing why your request might have been denied. Common reasons include the documents you submitted are blurry or have a low resolution, one of your documents is expired, or your full business address is not shown. If you have gone through a re-branding or name change, make sure that the names match up on your documents as well as your social media pages. Facebook gives you a pretty clear idea of what they are looking for, so make sure that you follow their instructions as closely as you can.
Getting your business verified on Facebook is not the only way to let your customers know you’re legitimate, but it is an easy way to gain some recognition and credibility. Whether or no you’re verified, make sure that you stay active and keep communicating with your customers! Are you verified on Facebook? Are you more likely to trust companies that are?