The Basics of A/B Testing

For someone who works in marketing or business, it is important to test and measure how your audience is responding to the content you are producing. While there are plenty of tips on how to create and present quality content, there is no magic formula that ensures customers will love Read more…

Pay-Per-Click Advertising

Odds are, you have used Google frequently. As the world’s most popular search engine, many people turn to Google for everything from suggestions, to answers, to reviews. Businesses spend time making sure their company ranks as high as it can on Google, and that any advertisements that are running are Read more…

Video Marketing: Youtube And Beyond

  Chances are, you have watched internet videos at some point. With a range from silly, to how-to videos, to the newest trends, online videos often have a little something for everyone. With platforms such as Youtube becoming so popular that there are documentaries being made about it and younger Read more…