Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…
Psychology and ecommerce might not be two words that you put together, but when used correctly psychology can be a powerful sales tool. While you do not want to use psychology to manipulate customers, you can use it to persuade customers to use your products verses a competitors. Psychologist Robert Read more…
Ecommerce companies have gotten highly competitive, with every purchase, click, and conversion making a difference to each company’s success. As most ecommerce businesses know, keeping customers is easier and cheaper than trying to gain new customers. So how do you keep customers engaged and happy with your company? With all Read more…
Retaining customers is not an easy task, but it is important to maintain your business. Having a happy and consistent customer base helps to show new potential customers that your product is worth their money and time. Gaining new customers is also expensive, and you want to grow your customer Read more…
Credit card pre-authorization is something that many customers and merchants have heard of, but do not really understand. Pre-authorizations are done to help prevent fraud, reduce processing costs, and increase customer satisfaction. Pre-authorization is not something that all companies take advantage of, although it can be beneficial to both Read more…