Growing your social media accounts and gaining exposure can be tricky, especially on Instagram. Running promoted content or sponsored ads are popular ways to get exposure, and be a very effective way to gain followers and customers. However, if you are looking for organic reach, Instagram’s Explore page is Read more…
After putting time and energy into major holiday marketing campaigns, it can be discouraging and even boring to go back to creating regular marketing material. In order to keep up the momentum and keep customers engaged, consider utilizing minor holidays in your marketing efforts. While these smaller holidays are Read more…
One of the many reasons that customers choose to purchase items online so often is for the ease and convenience of it. With the steady incline of eCommerce companies, it is easier than ever for customers to purchase things that they need or want via the internet. From groceries Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…
Cart abandonment is a big and frustrating problem for most eCommerce stores. A study by Barilliance found that a whopping 78.65% of online shoppers never check out, leaving items sitting in their carts. One of the best ways to recover abandoned shopping carts is to send out emails to Read more…