After putting time and energy into major holiday marketing campaigns, it can be discouraging and even boring to go back to creating regular marketing material. In order to keep up the momentum and keep customers engaged, consider utilizing minor holidays in your marketing efforts. While these smaller holidays are Read more…
If your eCommerce store is established and doing well, expanding your customer base is probably something that has been on your mind. While a local audience is a great place to start, you might be missing out on growth opportunities by restricting where you sell your products. Providing global Read more…
Everyone loves a deal, no matter how large or small. Customers often search for coupons or discounts on products that they want or need. While it might not be realistic for you to always be running a special or offering a discount, there is an aspect of psychology that Read more…
Usability, as we learned last week, allows your customers easy access to your website, and accomplishing specific goals quickly. This is crucial for the success of your website and for your customer’s satisfaction. Usability testing is the best way to see what areas of your website are strong, and Read more…
If your company has been around for awhile, chances are you have an established brand. Some companies choose to grow and change their brand gradually, while others prefer to remain true to their original image. Once in awhile, these older brands need a bit of an overhaul to help them Read more…