Retaining customers is not an easy task, but it is important to maintain your business. Having a happy and consistent customer base helps to show new potential customers that your product is worth their money and time. Gaining new customers is also expensive, and you want to grow your customer Read more…
Credit card pre-authorization is something that many customers and merchants have heard of, but do not really understand. Pre-authorizations are done to help prevent fraud, reduce processing costs, and increase customer satisfaction. Pre-authorization is not something that all companies take advantage of, although it can be beneficial to both Read more…
Ecommerce companies are always on the lookout for new ways to promote their businesses and get the word out about products. One method of advertising that is rapidly gaining popularity is affiliate marketing. Affiliate marketing is both simple and effective. There are two basic ways to make money online: Read more…
One of the easiest (and biggest) mistakes a company can make is to dive into selling without figuring out exactly who they are selling to. Although it may seem like an unnecessary step, creating a buyer persona is key to helping you maximize sales and promote your company’s product Read more…
With so many ways to market your company these days, it’s no wonder email often gets overlooked. However, a 2018 Radicati Group study showed that there are more regular email users than ever before. Smartphones have made email an easy and accessible way for people to communicate. 91% of Read more…