As anyone who works with an online business is probably aware, there is a lot that goes into websites. And while we often focus on the appearance of the website, the back end is equally (if not more) important. If you are not the one working on the back Read more…
No matter if you love or hate Twitter, chances are you have used (or at least thought about using) the social media giant for personal or professional purposes. Twitter is a unique and wildly popular platform known for its simplicity and authenticity. While other popular social media platforms (Facebook, Instagram, Read more…
When it comes to using social media sites to boost your brand and social presence, Pinterest is easy to overlook. Many people tend to think of Pinterest as a platform for stay at home moms who want new recipes and DIY craft ideas. However, there is much more substance, and Read more…
As every marketing professional knows, customer retention is one of the most important things your company can focus on. Retaining the customers you already have saves you money from constantly trying to recruit new customers, helps you with word of mouth marketing, and increases revenue. American Express discovered that retained Read more…
First impressions, good or bad, are lasting. And while you can overcome a bad first impression, it is much better to start off a relationship on the right foot. The same goes for starting a relationship with your customers. After creating a stellar Homepage and About Us page, customers Read more…