Handling Negative Reviews

  Every business, no matter how great, is going to get some negative reviews. While these reviews probably will not make or break you, how you handle the reviews can. Reading negative reviews can feel like a personal attack, but they are almost always coming from a place of frustration Read more…

Ethically Stealing Customers

When running an online business, companies tend to spend a lot of time and effort drawing in new customers. Customer retention is also very important to ecommerce companies, but often your current customer pool has room to grow. One of the savviest places to look for customers is through your Read more…

Running Ecommerce Tests

  Creating a new ecommerce business, or integrating a new product is a fairly simple concept. If you have a good idea, you start a store or add the product. However, the reality is that there is a lot of research that need to happen before you can determine if Read more…