Having a “boring” product or service is a major challenge to marketers. Some products, such as clothing, food, or home goods, are naturally easy to photograph and present. Others, such as financial services, necessities, or insurance can be difficult. Just because your product is not exciting on the outside does Read more…
Every day, we feel dozens of emotions. Some good, some bad, all specific to our attitude, circumstances, and social situations. A study done in 2014 says that we are only capable of four basic emotions: happy, sad, afraid, and angry. However, mixing these emotions together creates a “wheel of emotion”, Read more…
Companies often spend a lot of time, money, and effort into creating a content marketing plan that they think their target audience will love. However, without a positive return on investment (or ROI) there is no point in having social media accounts or running campaigns. While trying to measure social Read more…
Usability testing is an easy step to overlook while developing or redesigning your website. After putting hard work into creating something you are certain your customers and potential customers will love, getting someone else to evaluate it can slip your mind. However, it is easy to let little mistakes slip Read more…
You hear it all of the time- people referring to a soft drink as a Coke, a tissue as a Kleenex, or a bandage as a Band-Aid. Brands like these have become so popular and well-known that they have replaced generic terms in today’s language. While there is no Read more…