With customers spending hours a day online browsing social media, it makes sense to keep a strong presence on the platforms they are using. With all of the spent creating visible content, there is one popular platform that is often overlooked: LinkedIn. LinkedIn is a powerful tool when used Read more…
Getting more traffic is a common goal for many businesses. More traffic often means more customers, and having more customers often leads to more sales and a reputable brand. Search Engine Optimization, or SEO, is probably something you have heard of, but might not be familiar with. SEO is a Read more…
The last couple of weeks we have been going through the branding process together. From starting your research to the creative process, there is a lot that goes into branding your company. This week, we are going to talk about how to do the final step: creating your logo. Read more…
Most eCommerce companies have something that helps set them apart from their competition, and specific things that make them stand out to their customers. Building a brand helps you gain a loyal customer base, makes you stand out, and gives new followers a clear idea of who you are Read more…
Marketing your company can be a tricky field to navigate. Each demographic responds very differently, making it challenging to create a brand that can cater to a wider audience. Although you might run a company that caters to a niche market, most companies welcome a wider demographic. If you Read more…