Growing your social media accounts and gaining exposure can be tricky, especially on Instagram. Running promoted content or sponsored ads are popular ways to get exposure, and be a very effective way to gain followers and customers. However, if you are looking for organic reach, Instagram’s Explore page is Read more…
After putting time and energy into major holiday marketing campaigns, it can be discouraging and even boring to go back to creating regular marketing material. In order to keep up the momentum and keep customers engaged, consider utilizing minor holidays in your marketing efforts. While these smaller holidays are Read more…
With customers spending hours a day online browsing social media, it makes sense to keep a strong presence on the platforms they are using. With all of the spent creating visible content, there is one popular platform that is often overlooked: LinkedIn. LinkedIn is a powerful tool when used Read more…
Getting more traffic is a common goal for many businesses. More traffic often means more customers, and having more customers often leads to more sales and a reputable brand. Search Engine Optimization, or SEO, is probably something you have heard of, but might not be familiar with. SEO is a Read more…
The last couple of weeks we have been going through the branding process together. From starting your research to the creative process, there is a lot that goes into branding your company. This week, we are going to talk about how to do the final step: creating your logo. Read more…